Line up the unusual suspects.
When Terrence Kelleman made a video about his Magic Magnetic bracelet, he had no idea that YouTube would feature the video for 10 days. He had no idea that it would garner over 2.7 million views.
It’s not Scorcese-esque. It simply features one of Kelleman’s products. But his products are amazing, so he didn’t need a fancy ad firm to come up with something deceptively clever.
Do you think a video seen by almost 3 million people had some SEO value? Abso-freakin-lutely. Is Terrence Kelleman an SEO? Nope.
Quality copy is supposed to attract links, so why don’t you have any?
At last Tuesday’s keynote panel at SES New York (I know you’re sick of hearing about it, but bear with me), Jonathan Blum, Principal at Blumsday LLC, lamented the fact that beautiful writing doesn’t attract traffic. He said his heart was broken that gorgeous writing was largely ignored.
Co-panelist Brad Hill, Director at Weblogs, Inc. / AOL was not heart-broken. And why should he be when sites like Engadget are so popular?
LinkedIn launched Real-Time Profile Matches, helping you find jobs related to your experience.
Motorola replaced Google with Bing in China.
Google released a mobile app for BlackBerry Storm.
Google Earth and Maps got an imagery update.
Over 600 communities want to participate in Google’s experimental fiber network.
Remarketing is available for AdWords and the Google Content Network.
Bing has a new location browser.
And most of it’s going to Google.
We take monthly look at search engine rankings here on Search Engine Watch, but that only accounts for the number of queries each search engine is experiencing. What really matters is how much is being spent on search ads.
Thank goodness for SEMPO’s annual survey. They released the results today and the news is solid as ever for Google but crappy for Yahoo! and Bing.
9:07am Mike Grehan and Yusuf Mehdi take the stage. Sitting in director’s chairs, they’re going to have a chat-style presentation. Oh yeah, Mehdi is SVP of Online Audience Business at Bing.
9:16am A bunch of chat about typical search history stuff – the blue links, Page Rank, etc. Meanwhile, Bing is previewing new features this morning. You can find out more about it here. And hopefully soon here on this live blog.
9:20am Time from first query to purchase is 2-4 weeks.
The social revolution at Google continues.
You can now create lists of your Google Bookmarks. Just go to google.com/bookmarks and when you’ve received the update, you’ll get a notification prompt:
Click the boxes next to the bookmarks and then use the drop down box to create a new list:
To find a list of your lists, look for “My Lists” on the left sidebar
Click on the link to a list to manage it. What’s really cool is that Google tracks when a page gets updated:
AdMob now offers mobile ads for non-mobile sites.
It’s called the Adaptive Mobile Ad Unit. The ad automatically scales, even when users scale to view desktop versions of websites on their mobile browsers.
The ad appears – and stays – at the top of the page. Initially, this is only being rolled out for iPhone traffic.
A demo of the ad can be found by visiting TapTap.net on the mobile Safari browser on an iPhone. Here’s a screenshot:
Download the code by signing into your AdMob account, creating a new site and selecting “iPhone Web.”
Draw on a map and get results within that area.
Yahoo has a new iPhone app that rocks. It’s a map and you can draw on an area of the map and get local biz results for just the area you’ve circled (or whatever crazy shape you make up).
The idea behind the app is to reduce typing. But the search filters feel limited. Generally, apps like this update over time, so hopefully even more robust search will be included in the future.
It’s free and available in the iTunes App Store.
10:13am Check out http://tr.im/mmsc4 for more information on all of this!
10:12am Two ideas for what the future might look like. 1. Media mix modeling. Run experiments. Target geo-locations representative of your overall market. Test various mixes. Then use the data to inform your spend.
2. Marginal attribution analysis. It’s very simple but takes a bit longer. Gives example of spending on Baidu and Bing. What happens if you add a third campaign – incrementally?
10:09am The whole system of assigning credit based on an arbitrary set of rules won’t make you great at web marketing. Ask a different question. What is the mix of media that produces the highest amount of ROI?
5:33pm Q: Is anyone working with clients internally?
Ogden: SAP is a great example. Their employees can walk around and see a lot of their data. Closed system.
5:29pm Q&A time.
Q: Standard format?
A: No one site to find the formats.
Q: Testing for different browsers. Any possibility for standardizing?
Farbo: Our platform is proprietary. But some standards will come in at some point.
Pasqua: It’s the end of the era for being able to design for a single platform. Can’t just put one iteration of content out there and assume it will get reach people. It will probably get more complex.
Krum: Be the guy that makes porting content easy. You’ll make tons of money.
