Wednesday, August 12th, 2020

It’s time for SES to return to Chicago for our annual event there. And even before we get to the expert sessions and content you’ve come to know SES for, the big news is: This year you won’t need your winter thermals! Yes, after years of collectively freezing our asses off in snowy December, we’ll bask in the somewhat warmer October climate. October 19 – 21 to be precise. And as ever, we have a world class line up of speakers and quite simply kick-ass keynotes. It’s always a difficult task trying to cherry pick from such a wide and…

Up to 43 percent of the world’s online population will reside in Asia by 2013, according to projections from Forrester Research. And China will account for 17 percent of the global online population. In mobile, eMarketer forecasts China will have 1.3 billion subscribers and 957 million mobile Web users by 2014. The consultancy projects there will be more people accessing the Web on their cell phones in the country than the entire population of the U.S. in 2010….

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It being Friday and just for fun… On CNN Money this morning, I heard the mayor of Athens, GA commenting on wages and bonuses. And he said something about breaking down your annual salary to how much you earn per minute and see how much you’re worth. He said “per minute I’m worth the price of a pound of Bananas.” So if a city mayor is worth the price of a pound of Bananas, how much is a professional SEO/SEM worth, I thought. Any takers? Break down your salary to a per minute value and see what kind of…

I was moderating a keynote discussion session at SES Berlin in November of last year. I talked to Lars Lehne, Country Director for Google, Germany and Stefan Weitz, Director of Search at Microsoft. The conversation centered around user intent and how both companies were trying to understand more about user queries. Obviously, understanding the difference between navigational, informational and transactional queries means that more relevant and specific results can be returned. So, I asked the question: “Do you see a time when, understanding that the user has a shopping type query, you would show only commercial results” (as in paid-for…

SES and ClickZ have a strong business relationship with the organizers of the Online Marketing Summit (OMS). This is why you’ll see an OMS forum at each SES conference. And more recently you’ll see an SES forum at OMS. As a very special deal for SES London, OMS has offered free access to the OMS Forum on day one. This offer applies to anyone who has purchased (or is about to purchase) a Platinum, full conference pass for SES. It’s an added value of £445.00 and an opportunity to broaden your online marketing skills by listening to (and mixing…

One of the best things I find about international SES conferences is just how much you can learn about the cultural and political differences in attitude to marketing. As a formal marketing student you learn very quickly about performing an environmental scan. This is not specifically about whether your viewed as a “green” marketer but more about variables within the marketing environment you can control and those you can’t. In the micro environment you have full control over your marketing efforts. But the macro environment has the variables that you need to monitor in order to be able to adapt…

Way back when (in internet time) when ClickZ launched its merry band of internet marketing pioneers, one Jim Sterne was amongst them. And now he’s back! And we’re delighted to have you back on board, Jim! Over the years Jim Sterne and I have spoken at a gazillion online marketing events. And not only is Jim one of the original online marketing masters, he’s one of the nicest guys in the industry to hang out with. So heads-up, Jim’s first new column is here and be sure to subscribe to receive his industry musings on a regular basis. Fellow Brit…

Dear friends and colleagues, we’d like to take this opportunity on behalf of everyone at Incisive Media’s New York office to wish you the very best during the holidays. And we hope 2010 is going to be productive, profitable and peaceful for you. The team here is responsible for the day-to-day running of Search Engine Watch, ClickZ and the SES international series of conferences. And we know that everyone will be happy to join us in saying a big thank you to our many thousands of subscribers and conference attendees for your fabulous support during 2009. And a big thank…

Today I’m delighted to welcome the newly appointed Director, Search Engine Watch, Jonathan Allen. He joins the New York team from Incisive Media’s London office. I’m sure that many Search Engine Watch readers who have attended a Search Engine Strategies conference may have already met Jonathan. And for those who haven’t met him, I’m sure you may remember him from his ultra-viral video – 50 SEOs, one question! As of today, Jonathan will be responsible for the day-to-day running of the searchenginewatch.com website and community. Having said that, both he and I are heads down working away on the…