Hot on the heels of Google IO’s Android keynote presentation, Google AdWords has enabled a new setting in their interface which makes a distinction between targeting ads to tablet devices and smartphones.
The settings tab of your AdWords account now has a new targeting option called “Tablets with full browsers”, which appears under targeting “Mobile devices with full browsers”.
The provision has been made to distinguishing between iOS and Android tablet devices, but initially the new tablet setting only allows you to target iPads only, but Google AdWords promises that new tablets will be available over the coming months. You can also target by mobile network operator. The full range of settings can be seen below:
At the risk of a backlash from the web community, what follows is a simple guide to Facebook for Moms. If you are an experienced Facebook user, then i urge you to read the reasons why I think this is an important post to write (a big part of the issues the older generation experience with Facebook is that they simply do not know where the buttons are).
If you are here to learn how to use Facebook, then may I welcome you and express the hope that this guide helps you to navigate a fairly complex, but extremely fun, website.
Happy Mother’s day! You might be have a special day planned for your Mom, or, if not, today is the day you absolutely have to call her. No excuses. Yet, the obligatory phone-call might seem a little odd in this age of video-calling with Skype and always-on social updates of Facebook. Let’s not even discuss Twitter. I would guess that 99.9% of Moms have no idea what Twitter is all about.
A reader of SEW passed this video onto us. We had never seen it before so thought we would post it here to find out your reactions. The video is from 3, a mobile network in Europe that originally pioneered video calling.
To improve the online shopping customer service experience, the 3 team featured in the video created a multi-touch interface which can overlay onto a live video feed so that an online shopper can interact with a customer service assistant in real time. The multi-touch interface allows the customer service rep to demonstrate and compare products to the online shopper over a single video call.
BrightEdge, an SEO software platform which prides itself on having an open technology platform has teamed up with comScore to bring panel-based competitive data to it’s SEO tool set.
BrightEdge has offered competitive analytics for SEO for a while now. Much like many other SEO platforms such as Searchmerics, Optify and Conductor, BrightEdge has focussed primarily on using closed-loop analytics to mesh two different data sets together to measure the impact of SEO tactics on search rankings.
However, this latest data collaboration closes the data loop on traffic targeting by tie-ing ranking opportunities and traffic estimations to real behavioral data.
ABC News posted a story today, leading with the words, “Help me, Google, you’re my only hope … to figure out why everyone on the web is wishing each other a Happy Star Wars Day.”
It’s May 4th, which is unofficially Star Wars day. However, on the web we may as well agree that it is officially Star Wars day, as stats from Google Realtime prove its popularity. Just look at that search traffic spike!
Today Google is honoring the 160th Anniversary of the World’s First Fair. The event took place in Hyde Park in 1851 and was called the Great Exhibition. The event was invented by Queen Victoria’s husband Prince Albert to celebrate modern industrialism and was hosted at the Crystal Palace, a massive glass exhibition centre designed specifically for the event.
As noted on Earth day, Google Doodles are getting a lot more interactive. Today’s has a zoom feature that allows you to magnify portions of the doodle to find some neat little historical details.
Forget the Royal Wedding, the surprise piece of news that came out this week was that AVOS, a new company formed by YouTube founders, Chad Hurley and Steve Chen has acquired Delicious, the most famous social bookmarking site on the web, which was in the process of being decomissioned by Yahoo.
SEW followed up with AVOS to get more details on the acquisition, but they were unable to comment at this time saying that they were “heads down working hard on the site so we aren’t giving interviews at this time”. So, what follows is an opinion piece about this tidbit of news. And, if you hadn’t guessed form the headline, I am personally very excited about the announcement.
Our top story last week was the revelation, or perhaps confirmation, that the Number 1 Google Result Gets 36.4% of Clicks.
After running the story SEW received many phone calls and emails from readers looking to get further information. Obviously the data really struck a chord with many of you, so we decided to mock it up the results in a data visualization. Hopefully the infographic will be a useful tool in your armory to persuade your client teams and or senior managers to invest in search engine optimization (SEO).
Tomorrow is the big day for the British royal couple, William and Kate, but don’t expect to see anyone tweeting live from Westminster Abbey.
Despite the #royalwedding trending on twitter today and the couple naturally embracing the online world via partnerships with Youtube, a Facebook page, FlickR account and two verified Twitter accounts (Clarence House and The British Monarchy); which all go to make this wedding “the first of the Internet age, where for the first time in thousands of years of royal history, the moment will be captured online and preserved forever”, Yahoo report that the event organizers have installed signal blocking technology at Westminster Abbey.
