Friday, May 29th, 2020

Posted by jennita

Over the past couple months, we’ve had lots of MozCon logopeople asking about the full agenda for MozCon. Well my friends, I’m super excited to announce that the agenda is complete! As Rand mentioned in his initial post, we have a ridiculously amazing speaker lineup. Where else can you get the likes of Avinash Kaushik from Market Motive, Melanie Mitchell from Digitas, Alex Schultz from Facebook, Stefan Weitz from Bing and so many others in one place for three days of online marketing training. No, but seriously. For only $899 (PRO members), you get 3 days of training, networking, breakfast, lunch and get a first hand glimpse at something we’re launching at Mozcon. Whee!

Ok, so let’s jump right into this agenda. Take a gander, then head on over to register! Oh, and if you’re not PRO & want the PRO price, sign up here.


What To Expect

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  • Learn advanced strategies and techniques from the most respected authorities on SEO
  • Preview new SEOmoz PRO features before anyone else and provide feedback to guide its future
  • Network with SEO and online marketing professionals from all over the world and meet the MozStaff

Full Agenda

Day 1: July 27, 2011

  • 8:00am – 9:00am Breakfast
  • 9:00am – 9:05am
    • Introduction to MozCon
    • Speaker: Rand Fishkin
    • Format: 5 minute informal presentation
  • 9:05am – 9:30am
    • Unveiling SEOmoz’s Latest Project
    • Speaker: Rand Fishkin
    • Description: This long-awaited project is going to make lives easier and better for SEOs everywhere. We can’t wait to share it with you the morning of launch day!
    • Format: 25 minute formal presentation, No Q+A
  • 9:30am – 10:00am
    • Maximizing the Power of Retargeting
    • Speaker: Joanna Lord
    • Description: This new form of advertising has low adoption and high ROI – our favorite kind of opportunity. Joanna will show you not only how retargeting works, but how to maximize your return and get creative with available options.
    • Format: 22 minute formal presentation, 8 minute Q+A
  • 10:00am – 11:00am
    • Turning Google Places Pain into Gain

    • Speaker: David Mihm
    • Description: Local, maps and places has always held great opportunity for those who know how to execute. In this presentation, one of the leading authorities on Google Places, David Mihm, will show how to take advantage of the strange twists, turns and awkward missteps in Google’s local offering to earn rankings and traffic from local queries.
    • Format: 45 minute formal presentation, 15 minute Q+A
  • 11:00am – 11:15am
    • Morning Coffee Break
  • 11:15am – 12:00pm
    • Design that Drives Action

    • Speaker: Bryan Zmijewski
    • Description: Bryan’s experience with dozens of the world’s most transformative startups has given him unique insight into how users behave on the web and what drives lifecycles of customer success. In this talk, he’ll dive deep into the psychology of web users and show powerful examples to help illustrate how marketers can think beyond a single landing page and earn powerful bumps in sales through conversion actions.
    • Format: 35 minute formal presentation, 10 minute Q+A
  • 12:00pm – 12:35pm
    • Insanely Creative Ways to Make Your Audience Spread the Word

    • Speaker: Bob Rains
    • Description: Few people on the planet have held such diverse and interesting positions as Bob Rains, and even fewer have had his success. Bob’s talk will share amazingly cool creative strategies and how to overcome internal + external roadblocks that would seek to impede a great marketer’s ideas.
    • Format: 25 minute formal presentation, 10 minute Q+A
  • 12:35pm – 1:30pm Lunch
  • 1:30pm – 2:15pm
    • Automating + Scaling Keyword Research

    • Speaker: Richard Baxter
    • Description: How to take keyword data and turn it into a scalable, high-converting information architecture has always been a massive challenge. No more. Richard’s talk centers on a repeatable framework and methodology for solving this vexing problem for sites of any size.
    • Format:  35 minute formal presentation, 10 minute Q+A
  • 2:15pm – 2:45pm
    • Forget the Ads: How to Brand “Organically”

    • Speaker: Jamie Steven
    • Description: As SEOs, we’ve often left branding strategy and tactics to others. With the convergence of search, social and usage data, it’s clear that a great SEO strategy needs a great brand. In this talk, Jamie will share practical, actionable tips for how technical marketers can use branding to win the search rankings, social sharing and all of organic web marketing.
    • Format: 22 minute formal presentation, 8 minute Q+A
  • 2:45pm – 3:00pm
    • Afternoon Break
  • 3:00pm – 3:45pm
    • Content Strategy: What Works (and What Doesn’t)

    • Speaker: Ian Lurie
    • Description: Get an inside look at the content creation strategy used by Portent to make their clients mores successful on the web. Ian will share how his agency has produced works that have earned links, rankings, social sharing and conversions and how you can repeat this process yourself.
    • Format: 35 minute formal presentation, 10 minute Q+A
  • 3:45pm – 4:30pm
    • International SEO: Analyzing What Makes a Site Rank in One Country vs. Another

    • Speaker: Hannah Smith
    • Description: In addition to providing actionable advice on how best to tackle International SEO; with the help of Distilled’s talented research team, Hannah sets out to prove which international ranking factors are really important; and therefore how to leverage the right signals to achieve multi-nation dominance (or the right single nation targeting).
    • Format: 35 minute formal presentation, 10 minute Q+A
  • 4:30pm – 5:15pm
    • Marketing Smarter, Not Harder: Real World Bootstrappers that Won and the Tactics that Got them There

    • Speaker: Tony Wright
    • Description: Whether you’re marketing for a big brand or an upstart, you’re often asked to produce results with limited funding and support.  Tony will walk through real world David and Goliath stories where under-resourced marketing efforts got outsized results.
    • Format: 35 minute formal presentation, 10 minute Q+A
  • 8:00pm – Midnight
    • SEO Meetup! More details to come

Day 2: July 28, 2011

  • 8:00am – 9:00am Breakfast
  • 9:00am – 9:45am
    • How to Earn Outsized Returns in Paid Search

    • Speaker: Bill Leake
    • Description: The problem with PPC is always the price. Bids are too high, competition is too tough and it’s unfeasible to get a truly high ROI from buying paid search ads anymore, right? Wrong. Using creativity and uncommon tactics, Bill’s devised and will share awesome ways to get around the competition and do remarkable things, even in a budget-constrained environment.
    • Format: 35 minute formal presentation, 10 minute Q+A
  • 9:45am – 10:30am
    • Schema-ing: How to Catch the Wave for the Next Generation Web

    • Speaker: Stefan Weitz
    • As the director of Bing, Stefan’s insanely qualified to truly predict the future of web search. In this presentation, he’ll be sharing the next generation of data + metrics the engines will care about and how we, as marketers, can prepare early and win big.
    • Format: 30 minute formal presentation, 15 minute Q+A
  • 10:30am – 10:45am
    • Coffee Break
  • 10:45am – 11:30am
    • Long Tail SEO in a Post-Panda World

    • Speaker: Matthew Brown
    • Description: Now that Google’s punishing content farms and judging the usefulness, design, layout and happiness generated by our pages, long tail SEO is riskier than ever. Unless… you listen to Matt, who’ll share battle-hardened techniques for winning the tail.
    • Format: 35 minute formal presentation, 10 minute Q+A
  • 11:30am – 12:00pm
    • Paid+Organic: Better Together

    • Speaker: Melanie Mitchell
    • Description: When your brand and/or generic terms rank #1 in organic search, it’s wise to ignore paid search, right? Not necessarily… Melanie will walk you through the pros and cons using in-depth case studies of how to leverage the power of running both paid and organic search together to maximize performance… even if you rank in the top results of organic search.
    • Format: 22 minute formal presentation, 8 minute Q+A
  • 12:00pm – 1:00pm Lunch
  • 1:00pm – 2:00pm
    • How to Earn the Links the Lazy Link Builders Buy

    • Speaker: Wil Reynolds
    • Description: Sure, you could go buy those links and risk your site’s standing with Google (and your SEO reputation). Or, you could follow Wil’s always creative, engaging and passionate advice for how to earn links the white-hat, long-term way.
    • Format: 45 minute formal presentation, 15 minute Q+A
  • 2:00pm – 2:45pm
    • Oyster Hotels: A Case Study in SEO

    • Speaker: Eytan Seidman
    • Description: In 2007, Eytan left his role as search engineer at Microsoft and moved to the startup world, where he took on the remarkably competitive hotels vertical. 4 years later, is one of the most successful travel startups on the web and Oyster’s rankings are consistently in the top 10. See what worked, what didn’t and which metrics mattered in this remarkable story.
    • Format: 35 minute formal presentation, 10 minute Q+A
  • 2:45pm – 3:15pm
    • Leveraging Community for SEO + Social Boosts

    • Speaker: Jen Lopez
    • Description: Jen Lopez has proven herself to be among an elite group of web community managers. In the last 2 years, she moved from an SEO consulting role to scaling SEOmoz’s social, site and search profiles to astounding heights. Learn how she does her job, including the tools, processes and metrics that matter for success.
    • Format: 22 minute formal presentation, 8 minute Q+A
  • 3:15pm – 3:30pm
    • Afternoon Break
  • 3:30pm – 4:15pm
    • Conversion Rate Optimisation: Developing A Process To Increase Market Share

    • Speaker: Stephen Pavlovich
    • Description: To be great at conversions requires hundreds of right moves and few of the wrong ones. It’s a complex, challenging art, but Stephen’s done it successfully for dozens of sites and, in this presentation, will walk through the process that’s brought his clients massive improvements in visitor:conversion ratio.
    • Format: 35 minute formal presentation, 10 minute Q+A
  • 4:15pm – 5:00pm
    • Facebook’s Hidden Marketing Opportunities

    • Speaker: Alex Schultz
    • Description: As director on Facebook’s Growth team, Alex knows the Facebook platform like few others. In this talk, he’ll share the hidden corners of social tools, APIs and marketing opportunities and provide actionable tips that every site can use to reach more than 500 million web users.
    • Format: 35 minute formal presentation, 10 minute Q+A
  • 5:00pm – 5:30pm
    • TBD
  • 6:30pm – Midnight
    • Party at the Garage! (see photos below from last year!)


Day 3: July 29, 2011

  • 8:30am – 9:30am Breakfast
  • 9:30am – 10:30am
    • How Big Brands Can Compete in Tough SERPs without Risk

    • Speaker: Adam Audette
    • Description: The temptation is always there – just spend $50K/month and you, too, could have pages of middling quality and low interest levels ranking atop the results. The reality is that real risk and unsustainability accompanies link buying and other gray/black hat practices. In his presentation, Adam will show how big brands, including those that are his clients, achieve remarkable results while staying entirely within the search guidelines. He’ll provide specific, repeatable alternatives to cloaking, link manipulation and overly-aggressive SEO so you can provide a great experience for both users and engines.
    • Format: 35 minute formal presentation, 10 minute Q+A
  • 10:30am – 11:15am
    • TBD

    • Speaker: Martin MacDonald
    • Description: TBD
    • Format: 35 minute formal presentation, 10 minute Q+A
  • 11:15am – 12:00pm
    • Going Viral on Facebook: How to Earn Gobs of Likes + Shares

    • Speaker: Merry Morud
    • Description: At Aimclear, folks know social media marketing like the back of their hand. Merry’s here to share that knowledge and show how to design a strategy and execute tactically to win the hearts and minds of those on Facebook.
    • Format: 35 minute formal presentation, 10 minute Q+A
  • 12:00pm – 1:00pm
    • Lunch
  • 1:00pm – 1:45pm
    • How to Brainstorm + Design the Best, Most Viral Content You’ve Ever Made

    • Speaker: Kate Morris
    • Description: Once you’ve got the right idea and a plan to execute, building viral content is easy (OK, maybe not easy, but easier). Kate’s here to help with those first two steps – finding the right niches of content to fill and designing the blueprints for great content. With her actionable advice, you’ll be able to generate remarkable works that will carry your brand far and wide.
    • Format: 35 minute formal presentation, 10 minute Q+A
  • 1:45pm – 2:45pm
    • Measure the Right Things and Achieve Magical, Analytics Awesomeness

    • Speaker: Avinash Kaushik
    • Description: As marketers, we often fall in love with the wrong metrics and optimize/report in ways that don’t move the business goals forward. In this talk, Avinash will show a simple, powerful process to focus on and measure the right metrics, then customize your tools to make magical awesomeness an everyday event.
    • Format: 45 minute formal presentation, 15 minute Q+A
  • 2:45pm – 3:00pm
    • Afternoon Break
  • 3:00pm – 3:45pm
    • Social Design: How to Co-Mingle Social Features & Earn Traffic

    • Speaker: Mat Clayton
    • Description: Facebook, Twitter and other sites offer embeddable features that can have a remarkable impact on your site’s ability to gain both social traffic and sharing/liking metrics. Learn from Mat’s impressive repertoire of case studies on how to make the new, embeddable power of social media yours.
    • Format: 35 minute formal presentation, 10 minute Q+A
  • 3:45pm – 5:00pm
    • Head to Head: Stealing from the Web’s Best

    • Speakers: Rand Fishkin + Will Critchlow
    • Description: For this, Will + Rand’s 6th head to head battle, they’ll be taking a line from Picasso: “Good artists borrow. Great artists steal.” Watch as they compete for the best presentation by showing off amazing marketing tactics of all kinds from dozens of the web’s most illustrious success stories. From remarkable uses of data to fiendishly clever social strategies to email, display, design + more, Will and Rand will pull out all the stops to win your vote (held directly following their talks) for best presentation.
    • Format: 2 X 35 minute presentations, 5 mins vote tallying, No Q+A
  • 5:00pm – 6:00pm
    • “Give it Up”
    • Speakers: All in Attendance
    • Format: 2 minute tip from each speaker + 30 min Q+A
  • 6:00pm – Whenever
    • TBD

What People Are Saying

Check out what some of our attendees from last year said about the conference!

The SEOmoz Training Seminar is an important event that cannot be missed. Every year I walk away with great resources and fantastic tools that I can implement immediately.
Peter N. Vatistas
Director of Internet Marketing
Russ Lyon Sotheby’s International Realty
Hands down the best professional event I’ve ever attended! Tons of practical, relevant content with no fluff. A must-attend for any SEO.
Jeff Perkins
SEO Product Manager
Before the SEOmoz PRO training I had some seriously technical questions and was satisfied to leave the conference with all of them answered. Not only were the presentations phenomenal but the networking opportunities were perhaps once in a lifetime.
Adam Humphreys
Making 8 Inc.
Engaging and interactive speakers, simple decks, and outstanding concepts. This content is mandatory for quality SEO but is profoundly relevant to the larger task of strategically positioning any company to the globally-connected community.
Jeanie Walker
Marketing Director

Whew! Are you wowed yet? Because I sure am. This is one amazing agenda! If you have any questions, feel free to ask in the comments. We look forward to seeing you in Seattle!


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Posted by jennita

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MozCationCome on now, you didn’t think I’d spill beans just like that did you? Before I give you the goods, let me refresh your memory in case this is the first time you’re hearing about MozCation. A few weeks ago, we asked people to create some sort of unique content and tell us why we should have an SEOmoz Meetup (aka MozCation) in their city.

Overwhelming Response

The nominations started in rather slowly and at first we thought that perhaps MozCation would be a complete failure! Soon a number of nominations started trickling in, however people weren’t creating new content. They were simply linking to city government websites and wikipedia pages… which wasn’t what we were looking for. There was an email thread going around internally about how we needed to write another post explaining better what we were looking for.

But then, the first "real" nomination came in from Peru. We were delighted and quite surprised, we were unaware we had a following in Peru (little did we know), and the retweets started rolling in. Soon after, Portsmouth, NH was nominated and then Calgary. By this time, we were excited that we were getting some unique submissions and figured we’d have a handful of cities to pick from. What we didn’t realize was that the next nomination would be for Spain, and it would change the whole game. Gianluca had bought the domain and built an entire site! Holy game changer. Soon after, people started creating Twitter and Facebook accounts, building websites and rallying their local communities. Check out all the submissions below. :)

Picking A City

Whew. Now, how on earth do we pick one city out of all the great nominations we received? Well, we decided we didn’t have to. We’re the keeper of the rules, and in true TAGFEE fashion, we decided to pick four cities instead. :) I don’t want to ruin all the fun, so I’ll just let Rand spill the beans:

(Be sure to watch the entire video!)

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The Nominees

Take a look at all 15 nominated cities in no particular order. Everyone worked really hard on these sites, pages, videos, etc. I know they’d love for you to take a peek at all their hard work.

Cleveland, OH

Title: The Decision 2011

Nominated by: @FathomSEO

San Luis Obispo, CA

Title: Roger, Come to the Happiest Place in America

Nominated by: @NugeKnows

Sao Paulo, Brazil

Title: Why SEOmoz Should Come To Brazil

Nominated by: @fabioricotta

Orlando, FL

Title: MozCation Orlando

Nominated by: @MozcationMCO a group at Full Sail University

Lima, Peru

Title: MozCation In Lima

Nominated by: @MozcationLima

Spain (various cities)

Title: Why SEOmoz Must Take Roger To Spain

Nominated by: @gfiorelli1

Calgary, AB Canada

Title: SEOmoz Come To Calgary… Or Else!

Nominated by: @calindaniel

Copenhagen, Denmark

Title: Where’s Roger Mozbot

Nominated by: @ahogenhaven

Porstmouth, NH

Title: It’s Time for MozCon Portsmouth, NH

Nominated by: @DaveCurrierSEO

Indianapolis, IN

Title: Roger… STOP… Save Indianapolis….STOP!

Nominated by: @flea_spano


Now What?

Yes we chose four cities, but we will still be holding at least one more round of nominations for another MozCation later in the year. So if you missed out this time, or if your city wasn’t chosen, keep a watch on the blog! We’ll be announcing open nominations again in a couple months. So stay tuned! We’ll also keep you up-to-date on dates/times for all the MozCation events coming up.

Thank You

Never did we imagine that we’d get so many nominations. The sheer number of tweets that came in for #MozCation was enough to humble us. Thank you to everyone who worked hard to nominate their city. You’ve made is so proud to be a part of this amazing community. We look forward to seeing you all!


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Posted by jennita

So you think you have Facebook all figured out. You have your fan page with a couple custom tabs set up, you’ve started an ad campaign and every one of your products on your site has the "like" button installed (which increases revenue). Easy peasy, this Facebook stuff is a cinch! Well you’re right, it all is pretty easy to implement, but what else could you be doing? What other ways can you utilize Facebook (and its 500 million active users) to help market your company?

These four tactics we’re talking about today aren’t all new necessarily, but they’re fairly new to me. Which got me thinking, if I didn’t know about these (or why they were so great for inbound marketing) how many other people also don’t know. I’m not trying to claim that if I don’t know about it, no one does, because clearly there are people already using them. But the question is… are you? If not, could or should you be? Let’s dig right in and take a look at these four Facebook marketing tactics you might not know about (but now you will).

1. Facebook Insights For Your Website

Yes, you read that right. Now, I’m sure you have all seen Insights for your fan pages, but did you know that you could get Facebook Insights for your website? This is a great way to get information about content people are sharing from your site, user demographics, likes and other goodies. We recently set this up and were quite surprised at how much data you could get. Here’s a quick blurb straight from Facebook:

Facebook Insights for Domains offers a consolidated view of key metrics for any website, even those that have not implemented Facebook Platform. For example, if a user links to your site in their Facebook status message, that data is included in the analytics for your domain. You can access sharing metrics and demographic information per domain and per URL so you can optimize your content for sharing and better tailor your content to your audience.

First off, it’s super easy to set up. Go to and click the green "Insights for your Website" button in the upper right hand corner. You’ll get a pop up box like the one below, then you just simply add the meta tag inside the <head> tag of your site.

Add Facebook Insights to your website

Once you have this in place, the next time you go to the Insights page, you’ll not only see your fan pages, but you’ll also see your website show up as an option. Below are a couple views of the data Facebook gives you about your site.

This view shows the organic shares of our content by days
Facebook Share Story CTR

This view shows the demographics on people who have liked our content. WHOA!
Facebook demographics

Additional information:

2. Facebook Comments

I’ll be honest here, I was a big skeptical about why anyone would want to use Facebook comments… that is, until I saw it in action. Let me just walk you through my reaction the first time I posted a comment on TechCrunch which now uses Facebook comments.

1. This is cool, it looks like my comment will get posted to Facebook. Hmm, I wonder what that means really?

2. Cool! It means my comment showed up on my wall.

3. But wait… what? It also showed up in my friend’s feed! This is what my boss, Jamie saw in his feed:

4. Within minutes, my boss and husband replied to my comment on Facebook. But not only did their replies show up on Facebook, they also showed up in the TechCrunch post. Whoa… imagine the possibilities!

What makes Facebook comments so great:

  1. Your comments get read by a lot more people.

    Neither my boss or husband would have ever read that simple comment I made on TechCrunch. But because it showed up on Facebook, they saw it and replied right then and there. TechCrunch ended up with three comments which they would have only gotten one in a different commenting system. Hello UGC!

  2. Cuts out a lot of spam!

    Facebook does all the work of figuring out if a real person is commenting or not. The person has to be logged in to Facebook in order to comment, so you don’t get anonymous users. Obviously there are some drawbacks to this since not everyone has an account (the horror!), but you could offer multiple ways to comment like TechCrunch does.

  3. Simple comment moderation

    Facebook makes moderation pretty darn easy. You have quick access to edit, ban and subscribe yourself to certain feeds.

Additional information:

3. Local Business Listings

If you’re a small business owner or local business, you may have already noticed these random Facebook pages showing up for your company. These are pages automatically created by Facebook. Initially I was pretty annoyed by these, but then realized you could utilize them for your advantage. Let’s take a look at an example of a bar in NYC.

Run a search for "billy marks west" and you’ll see one of these pages in the SERPs

Ok so these pages can rank for your branded name, which could help you take over a SERP for your name. The crazy part though, is that Facebook lets anyone (yes… anyone) edit these pages.

Sure it’s a little crazy that the edit button is open to everyone, but if you keep it on your radar and remember to check the page often, you can ensure the information doesn’t get changed incorrectly.

Facebook is trying to get updated information about all types of locations, including cities. For example, when I went to the New York, New York Facebook City page, I got a pop-up asking me to edit it.

This page shows 3 of my friends have checked in at the MoMA

Which led me to the "community edit" page that asks me to add detail about New York City. Whoa… so I can add information about New York? Again, imagine the possibilities.

Of course, this could also lead to people adding incorrect information, trolling your company and many other negative things. But if you keep your local page up-to-date and keep track of the edits, you have yet another page in your marketing arsenal!

Additional Information:

Anyone have a good post about this I could link to? :)

4. Facepile

I’m going to be honest here, I sometimes just like to yell out "Facepile!" It’s just a fun word to say. :) Ok, ok I’ll get back on the subject at hand. You may not know the name for it, but I’m sure you’ve all seen something the image below before, right? Facepile is the plugin that displays photos of your friends (as long as you’re logged into Facebook) who like the particular website you’re on.

But have you thought about taking this one step further and adding Facepile to a conversion page? Just how much do you think your conversions could increase if users saw their friends smiling faces right before they signed up for or purchased something? Foursquare does a great job of this if you go to one of their location pages not logged in.

I went out looking for other great conversion pages that use Facepile and I ran across the MailChimp sign up page. Sadly there’s a big huge "white space" area which could probably benefit from adding this feature. Here’s a (horrible) mock-up of what it might look like if they added Facepile to that bare area.

Additional Information:

Now there you have it. Four Facebook marketing tactics you might not know about. For me it’s always fun to find these "hidden" gems, especially when there right there staring you in the face. What other tactics do you use that may not be very well known?

This post was originally a presentation I did for our meetup in NYC earlier this month. Feel free to check it out on Slideshare:

Rand, Rhea Drysdale and Avi Wilensky also spoke that night and you can find their presentations here:

Rand – Exploring the New Opportunity in Google’s Social Search Features
Rhea – Supplemental Hell – How to Fix "New" Indexing Issues
Avi – Google Instant – For Keyword Research, Content Generation, and Competitive Analysis

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Posted by jennita

Imagine this if you will… you’re sitting in your office in Denver, working away and see a tweet come through your stream about an SEOmoz meetup in New York City. You think to yourself, "self… why do they always have these meetups so far away? It’d be cool if they came to Denver, we have lots of SEOs here too, yo." [that's at least how I talk to myself] Ok… ok so perhaps you’ve never had that exact situation happen, but perhaps something similar. :) Which is exactly why we came up with the SEOmoz Family MozCation!

We’re hitting the road, and want to have a meetup in your city!



But why?

Our community means the world to us, and getting to spend time with you in a small setting is the best way to get to know you. Usually we have a meetup in large cities which we’re already visiting because we’re speaking at a conference, or something like that. But we’re ready to expand our horizons a bit and possibly hit up some smaller cities or places we don’t often visit. This is where you come in…

Nominate your city for our first meetup on June 29th!

But here’s the thing, obviously you know your city better than we do. So we’re asking you to put together some piece of content to tell us why we should plan a meetup in your town. We want you to get creative here. Nominating your city is easy. Just follow the steps below:

1. Create some awesome content to tell us why your city is awesome

Tell us why we your city (town, area, whatever) is perfect for a meetup of online marketers. It doesn’t matter if it’s a big city or a small town, if you’re in the United States or Timbuktu.  What types of content can you come up with? Get creative, but here are some examples:

 A video: Show us the sights, get your friends together a do a quick jig, tell the camera why your town is the best.

 A blog post: Make the case using your brilliant writing skills. Do you have an amazing fountain in your town, is there a great brew pub, do you and your friends meet and talk SEO every single day?

 A song: Are you musically gifted? Write a song and tell how why we should come to your town.

 A photo: Is there one perfect shot that explains your city? Can you take a picture of the 30 people who would come? Take it, and link to it!

 A drawing: Perhaps you’re more inclined to draw it out. Show us why the Mozzers should invade your area.

You can go in on it with several people in your area to try to combine your efforts even. We’re open to going pretty much anywhere and who knows, you may even meet some new people!

This is my lame attempt to show there are lots of SEOs in Denver (my hometown). Photo courtesy Rudy Lopez.

2. Complete the nomination form with a link to your content:

3. Send a tweet to share your nomination with the world!

Once the content is created, use the form on the MozCation page to create a nominating tweet. Add the link to your content, the location you’d like us to come to, hit submit, then send the tweet it creates. Bam! You’re done. :)  And be sure to get friends in your town to tweet (or re-tweet) your link for further consideration!

Deadline for nomination is May 24th for our June 29th event!

We’ll have three meetups throughout the year, so this is just your first chance. You’re free to nominate your city each time around. For now though, you have a little less than two weeks to get your content created and your nomination in. So what are you waiting for?? Time is ticking away!

The first meetup will be held on Wednesday, June 29th so you won’t have to wait too long. :)

We Pick The City

Once the nominations are closed, we’ll go through all the entries and pick the most compelling entry. Remember we’re open to going to smaller cities, just give us a good reason why we should! Getting retweets on your submission can help, but it’s not a necessity. We’re making the final call, so if the best content comes from an entry with 2 tweets, it’s all good.

What is an SEOmoz Meetup Anyway?

Each time we plan a meetup it’s slightly different based on the city we’ll be in, event location, etc. But normally it runs 2-3 hours, we like to get 2-4 industry leaders to speak to the group, and there’s always plenty of food and drinks to go around. We think these are ideal situations to meet with and give back to the community. Most times we’ll give away some kind of swag and we’ll always have a discount to try out our PRO membership.

Questions, Questions and More Questions

I know, you have lots of questions right? Check out the official MozCon page for a lot more information and details about the events. But don’t think too much about it. :) Create some compelling content telling us why your city is the perfect place for an SEOmoz Meetup, and we’ll figure out the rest!

We look forward to the nominations and we’ll be retweeting some of the best ones we see come through. Now it’s time to get crackin’ folks and create something awesome.

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Posted by jennita

Well hello there friends, it’s been a few weeks since we’ve chatted about our new PRO Q&A forum. To be honest, over here at the MozPlex we’ve been pretty blown away by the volume and amazingness of both the questions and answers going on in there. Every one of you who has jumped in deserves a huge round of applause!

We’ve been getting great feedback and have heard from a number of people that they’re now addicted to Q&A. We’ve even had reports of people setting the Q&A home page as their browser home page. ;)

As with anything we do over here in MozLand, we’re constantly a work-in-progress. We’re excited to have just updated Q&A with a number of changes to help with user experience, rewards and moderation among other things. Let’s jump right in and walk through each of the changes you’ll be seeing in Q&A.

Fun Goodies

  1. Some design changes! – You’ll notice a new interface for question threads, thumbs, and question status indicators.
  2. Quick access to your questions and questions to answer – You can get to your private questions faster, and access featured and new questions from the home page.
  3. Better search functionality - We’ve updated our search functionality so you can find the question threads you’re looking for more easily.

Improvements to Finding & Moderating your Questions

Along with making changes on how MozPoints are earned, we needed a better way to moderate and filter questions and answers. The following modifications have been made for all public questions (which are open to all PRO members and are viewable by non-PRO after 2 weeks).

  1. In an attempt to get better at figuring out where we need to step in and answer questions, we’re improving our methods for determining whether a question has been answered or not. Now, if you’ve asked a question, you can mark it as answered at any time so we know you’ve found a sufficient response. 
  2. Questions will now display as:
    1. New: The question has zero responses
    2. Unanswered: There have been no staff endorsements, staff answers, or answers marked as "Good Answers". The question asker has not marked the question as answered.
    3. Answered: There has been a staff endorsement, staff answer, answer marked as "Good Answer" or the question asker has marked the question as Answered.
    4. Discussion: Maybe you have some questions that are more like on-going discussions or do not have a right or wrong answer. You can mark these as discussion questions. 
    5. Featured: The 50 oldest, unanswered questions are considered featured questions. Responders get double points for any thumb ups they get from others when answering these questions. It is important to note that only one question per user can be featured at any given time, meaning if you have an old, unanswered question you’ll want to mark it as answered or as a discussion question if you want your next oldest unanswered question to be featured instead.

MozPoint Modifications

As we’re seeing how Q&A is being used and people spend more time in there, we quickly found that it was necessary to make a few changes to the way MozPoints were being handled. We want to be sure to reward people for their participation, plus keep the quality high. There have been some instances where members have complained of answers not being valuable or where a member has used the system to simply build up MozPoints in order to get PRO for free (you get a free month of PRO if you earn 200+ MozPoints in one month, after manual review). With that, following are the changes to MozPoint earnings:

  1. Rewards for Participation
    • In Q&A, you can get up to +20 MozPoints / month for the automatic thumb ups you get on your own content
  2. Rewards for Quality
    • +1 for every thumb up by someone else
    • +4 (instead of the old +3) MozPoints for having a response marked as a Good Answer (Note: multiple "good answer" markings from one member to another have an upper limit of 5 each month to help discourage reciprocal MozPoint manipulation)
    • You still get +10 for staff endorsements
  3. Timely Answers
    • If you answer a PRO Q&A question within the first four hours of it being posted and your response gets either three thumbs up OR is marked helpful OR is SEOmoz endorsed, you get three bonus MozPoints for your speediness! Go to most recent questions. (Past: +3 MozPoints for any answer in the first 4 hours)
    • If you answer questions in the Featured Questions section, you’ll get double MozPoints for getting thumbs up from other people! (Sorry, no double points for your own thumbs up.)

Don’t Forget…

There are a couple pages I wanted to call out just to make sure everyone had a quick read through them to understand the general "rules." Thanks yo!

  • Community Etiquette – This is one of our only "corporate-y" type pages, but it’s necessary not only for knowing how to conduct yourself in Q&A but on the blog and in the Community as a whole. You’d make my day if you took a quick read this. :D
  • MozPoints – This page goes over all the info you need to know about MozPoints. You can also find this information in Q&A as well.

Whew! Exciting stuff. As I mentioned earlier, it’s been amazing to see Q&A kick-off the way it has within the community. If you’re not PRO yet and you want to see what the heck we’re talking about, why not get started with your Free Trial of PRO?

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Posted by jennita

These days it seems like every time we turn around someone is telling us how to manage our Twitter account(s). Whether they’re talking about managing a business, a community or even a personal account, I sort of feel like I’m always being told what to do. Sadly, as my mother knows very well, I usually don’t take well to being told what to do. This is especially true when it comes to social media… I mean do we really think there’s only one way to get the job done? I’m thinking… no.

Personally, it just doesn’t make sense to give a presentation or write a post about Twitter and talk in absolutes. What works for me, may not work for you at all. So please, just know that if you’re not doing it the way XYZ Company is doing it, that doesn’t mean you’re doing it wrong. In fact, you’re probably doing it right, and by "right" I mean right for you.

At SES New York a couple weeks ago there were quite a few sessions about social media and even specifically on Twitter. Now, there was a mix of some advice I wouldn’t always agree with but there was also some great information. I live-tweeted the event, so I’ve thrown in some of my favorite advice from the conference.

How Do you Engage?

ROI – Return on In-action – what happens if you don’t take action/engage? What will you miss out on? @
see original tweet from @jennita

I’m a huge fan of engaging on Twitter and feel strongly that this is how we’ve gained a large following on Twitter. However, not everyone agrees. When it comes to the SEOmoz account, I reach out to people all the time even if it’s just a *high five* or a #woohoo type of response. You’ll find that if you complain about us in some way, you may very well get a response. [Sometimes you won't, that might depend if curse words were involved ;) ].

But, this is how we engage. Remember that there simply isn’t just one way to engage with your followers on Twitter and don’t let anyone tell you there is.

In some instances "engaging" with your followers may simply be tweeting relevant content. Take a look at the Search Engine Land account, they don’t reply to people, retweet or anything of the sort. They focus on publishing great content and tweeting about it. The account has almost 37,000 followers so people obviously find value in this type of account. Remember that engagement doesn’t necessarily mean respond to every tweet, it could mean just understanding what your audience wants.

"Engagement" is such a general word, and to be honest I feel like it’s way overused [although this alone could probably be a separate post]. My point here is simple, test, try, play, and take a step out of the norm… and remember that a Twitter response may not be the best response.

For example, when I was at SES NY I complained on Twitter that the wifi I had paid for at the Hilton NY wasn’t working. The next day I got an email from the Rooms Division Manager. What the what?! That’s right, the social media person alerted someone about my complaint, looked up my account and saw that I was actually a diamond member and 1. shouldn’t have had to pay for the wifi and 2. wanted to fix the problem ASAP. Whoa. Whoa. Whoa. This blew me away, and I manage social media all day long!

Believe me, I’ll be giving that a shot one of these days. :) How can you engage with your users outside of the proverbial Twitter box?

What Should You Tweet?

If you’re a company & can find a way to solve someone’s problem on Twitter – huge win! @
see original tweet from @jennita

"Don’t be promotional"

"Always retweet power users"

"Never talk about politics or religion"

"Tweet every post 3 times"

"The ratio of tweets to replies should be 3 to 1"

Meh. This is some of the advice I’ve seen and read about what you should be tweeting about on Twitter. Well from my perspective if you listen to this advice you are simply limiting yourself. With Twitter, the sky’s the limit! Again it all boils down to your particular audience and what they like or don’t like.

With social becoming an essential piece to an overal marketing strategy and specifically beneficial for SEO, it’s definitely important to think about what you’re tweeting. But don’t confine yourself to a little box.

At the SEOmoz account you’ll find a little bit of everything. We have silly tweets, informational tweets, we tweet about every one of our blog & YOUmoz posts and we retweet posts when it makes sense for our community. This works for us. Often times we’ll tweet the same post twice, but use different text each time to see which one does better. We may even give "promoted tweets" a gander and see how that works. But you know us… we love to test!

If you’re not sure what your followers want… ask! People love to give their opinion, and asking them to fill out a poll or just simply asking them what they’d like to see from your account will go a long way.

Whatever you do, don’t limit yourself. Try testing out different types of tweets and see what kind of a response you get. The idea here is just to get your brain thinking about all the different types of content you can tweet.

When Is the Right Time to Tweet?

Automate & Schedule: Use RSS, schedule links throughout the day/week/month whatever works best for your people @
see original tweet from @jennita

Look, I understand that there are certain times of day when people are more active and other times when people tend to retweet more. It’s definitely important to test these out and to check out Dan Zarrella’s findings to get a good idea of where to get started. But your community is different than my community, don’t base your Twitter strategy on what works for SEOmoz or any other company. You have to determine this for yourself and figure out when you should tweet that works best for your followers/community.

Here at SEOmoz we have a very international following, so I set up tweets to go out while I’m sleeping in Pacific time, because our Londoners are just getting to work. Obviously I’m not responding and engaging at that particular time, but those tweets about posts, upcoming webinars, etc. get lots of retweets at that time. If you’re a local restaurant that is open only for breakfast and lunch, the times you should be tweeting is going to be extremely different than ours.

Break.the.rules. Seriously people, don’t be so scared by Twitter. Sure, there are ways you can screw things up but think of all the great tweets that go out every single day that don’t end up as the topic of someone’s blog post? Thousands? Millions? A lot. :)


Bloggers and speakers I’m begging you to remind people when you’re talking about Twitter that there is more than one way to manage a Twitter account.

Now that I’ve beat it into your brain that there isn’t just one way to manage Twitter, I’d really love to hear how you manage your account or how you’ve seen others manage their account that you liked. Go ahead, throw it all into the comments below. :) I’d also love to hear actionable stories about how you’ve used certain tools to increase your followers, engagement, etc.

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Posted by jennita

Over the last few months we’ve heard a lot of talk about how social signals are starting to influence rankings, but how powerful are those tweets really? Today I wanted to explore what we know so far, take a look at some examples, then push the envelope a bit with another test. Who’s with me? Ok, let’s do this.

Tweets Affect on Rankings

As you may have read previously, we’ve had a couple case studies which have shown that tweets can help with organic rankings. The first one was a case study where we asked people to either link to Page A or tweet to Page B. We found that Page B (the tweeted one) ranked higher for specific terms than the linked to one. Obviously there are lots of things that could have come into play here such as duplicate content (the content was somewhat similar), and this test didn’t necessarily "prove" one thing or another. What we did find though was that tweets could be quite influential.

The second case study was quite unexpected. Smashing Magazine tweeted about our Beginner’s Guide to SEO, and within hours we were ranking #4 for simple term "Beginner’s Guide." Whereas previously we didn’t rank for that term at all. We showed that before the tweet we didn’t have any traffic for the term and after the tweet, POOF, traffic (albeit not a lot).

Last week at SMX West, Matt Cutts was specifically asked about these tests (it’s unclear as to which one was actually asked about) and Vanessa Fox wrote up the conversation with Matt over at Search Engine Land. Here’s the quote from the article:

Someone asked about the recent SEOmoz post that concluded that retweets alone could boost rankings. Matt said he had asked Amit Singhal, who heads Google’s core ranking team, if this was possible. He said that Amit confirmed links in tweets is not currently part of Google’s rankings so the conclusions drawn by the post were not correct. Rather, other indirect factors were likely at play, such as some who saw the tweet later linked to it. (Purely speculating on my part, those tweets could have been embedded in other sites that in turn were seen as links.)

Matt mentioned that signals such as retweets might help in real-time search results and then talked about a recent change that causes searchers to see pages that have been tweeted.

Some mistakenly took this to mean that the Google algorithm would give a rankings boost to pages that have been tweeted vs. those that haven’t, but Matt was talking about the change a few weeks ago that personalizes search results based on a searcher’s social network  connections.

This seems to be the exact opposite of what Google said previously on the subject:

Danny Sullivan: If an article is retweeted or referenced much in Twitter, do you count that as a signal outside of finding any non-nofollowed links that may naturally result from it?

Google: Yes, we do use it as a signal. It is used as a signal in our organic and news rankings. We also use it to enhance our news universal by marking how many people shared an article.

Perhaps, though, the retweets are a signal for QDF, then all the links that instantly get created by various sites that show tweets, help get it to rank. So, in thinking about this, I wanted to take a peek at a recent "case study" that happened when Mike Pantoliano realized that his (seriously amazing) Excel Guide for SEO was ranking #2 for "excel guide".

Tweet from Mike about Excel Guide

By the way, I just checked using the query URL: and see it ranking in 3rd place still today. Remember the original tweet was from March 10, 2011, so it’s been almost a week. But what about backlinks, I mean really how many backlinks could that post already have gained? Well according to Yahoo! Site Explorer it has 204 links from external URLs, pretty good for less than a week eh?!

Links from Yahoo Site Explorer to the Guide

It’s unclear whether all the tweets and retweets (so far it has 650 tweets) were what pushed it up in the SERPs so quickly, whether it was the instant backlinks created by sites like Topsy, Alltop,, etc. or if in the end it’s a combination of all.

It also seems to be the case that pages/stories which are simply fresh don’t always perform well in Google, while those that earn several hundred or thousand tweets will do so, and fast. You can test this anytime by visiting a site like Tweetmeme and looking at the URLs that have been made "popular" in the past 24 hours. Nearly every one will rank for some obscure combination of words in its title, and very few have any links at all. One short example is the search query which ranks in position #3 a Mashable blog post from a few hours ago that was retweeted 1,000+ times.

Addition: I wanted to add a link to another case study that was tweeted to me by Nick Wilson: Evidence Twitter Influence UK financial SERPs where tweets increased a site’s ranking for the term "car insurance" while a contest was going on.

With all this circumstantial evidence in mind, I have one more test I’d like to try…

Is It Possible to Rank for "Jennifer Lopez"?

Over this past weekend, Rand noticed that when you ran a search for "jen lopez" my SEOmoz profile page shows up. I wonder if at the time he was also seeing a photo of me show up because one of the retweets of this was from someone who mentioned a photo of me. Rand was in Europe at the time though, so by the time I saw the tweet and ran the query, I only saw my profile showing up.

Rand's Tweet about QDD

I wanted to make double sure that it wasn’t just a personalized result and I asked on Twitter if anyone could send me a screenshot of the SERP for the query "jen lopez." My hope was to find someone who possibly had never visited that page before. Debra Mastaler sent me over the screenshot you see below which shows my profile page ranking 4th (in the regular SERPs).

SERP for "Jen Lopez"

I’ve actually ranked on and off for "jen lopez" since I started working at SEOmoz. Sometimes, the first post I ever wrote titled Google Profile Search (aka How to Rank for Jennifer Lopez) is the one that shows up in the first page of SERPs, but most times it’s my profile page.

But what about the query "Jennifer Lopez"? It seems like a pipe dream, but what if? What if tweets really are powerful and a whole bunch of tweets and retweets from authoritative and non-authoritative users could actually boost a page past the thousands and thousands of SERPs for a celebrity name? Is it even possible? Well how about we find out?! But before we get started, I wanted to make sure we all know where the page is starting from.

Current Stats for My Profile Page

Let’s take a look at the current stats for my profile page to get a baseline. Honestly the page has a decent amount of backlinks but it doesn’t get much traffic and it’s only seen a measly 12 tweets in it’s almost 2 years of existence. :) Take a look for yourself:

Current MozMetrics
Moz Metrics for Jen's Profile Page

As I mentioned above, there’s nothing extraordinary here. Plus if you take a look at the anchor text distribution, I’ve done a horrible job of getting my name listed as "Jennifer Lopez." This is mostly because I decided long ago that if I didn’t brand myself as "Jen Sable Lopez" no one would ever find me in the SERPs. And as a budding SEO at the time, I couldn’t stand the thought of a possible employer not being able to find me. So… most of my anchor text is to "Jen Lopez" or "Jen Sable Lopez."

Current traffic for the past month
Current traffic for Jen's profile page

Somewhat obismal traffic as you can see. That spike there is from Rand’s tweet that I mentioned above. Every now and then this page gets spikes like that but it’s definitely not a page that brings in much traffic at all.

Current Tweets
Current tweets for Jen's Profile page

Waah waah waaah.

Send a Tweet for Testing’s Sake

Before jumping right in I want to make note that I honestly don’t think tweets are powerful enough to rank for Jennifer Lopez, but I sure as heck want to try. If not for the community, for the thousands Jennifer Lopez’ (Michael Boltons, Mike Meyers, Jackie Kennedys, etc.) out there who will never be found in the SERPs! I also want to note that I picked my profile page because it has the highest authority for me and my name than any other page on the web (other than my Twitter page) and I have access to the stats on it. :) If my highest authority page was on my own blog or another site I had access to analytics on, I would have used that.

OK people, let’s do this. Now let me reiterate, the idea is to get my SEOmoz profile page to rank for the query "Jennifer Lopez" so be sure to use the big blue button below to send the tweet.

Send a Tweet!

Or, you can copy and paste the text below into whatever Twitter app you use, but use this text:

Jennifer Lopez – the original Jenny from the c-block – #jlomoz

We will be tracking the following metrics:

  1. Number of tweets/retweets
  2. Ranking
  3. Traffic
  4. Backlinks
  5. Hashtag (using RowFeeder)

The fact is, it may be completely impossible to ever rank even in the first 1000 results for a celebrity name, but again, I must ask… what if?

PS. I’m headed to SES New York next week and am looking forward to bringing back some valuable insights to the community. If you’re planning on being there, be sure to say hi!

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Posted by jennita

Today we’re taking a different angle than we normally do on the blog. As you know, recently New Zealand and Christchurch specifically was seriously affected by an earthquake on February 22nd. After Rand sent out an email last week for those chosen to participate in the 2011 Ranking Factors, our friend Kalena Jordan from Search Engine College responded asking if we could help raise money for the New Zealand Red Cross to help with the aftermath of the earthquake. The answer was "Absolutely!" so we thought about ways to include the community.

Donations For Thumbs Up

SEOmoz will donate $1 for every (authentic, human-created) thumbs up on this post and every thumb to every comment (up to a maximum of $2,000) received by 12pm Noon Pacific Tuesday, March 8th. We also invite any organization (or person) to offer a 10% match (providing 10% of the thumbs up in dollars donated) and we’ll add you to the "matching" list below.

Want to match? Send an email to jen[at] to be added to the list.

In order to get as many comments and donations as possible, we ask that you add your best, creative and unique "white hat" link building ideas in the comments. The idea is to then thumb up any and all of the tips you like and agree with to help get the thumb count high.

Donate to the New Zealand Red Cross

You can also make donations directly to the New Zealand Red Cross.

Information About the Earthquake

On February 22nd, Christchurch was struck with a 6.3 magnitude earthquake which has caused devastation throughout the city. The New Zealand Red Cross is in desparate need of money to help the homelss and displaces. Currently, over 75% of the city is without water and half without power and sadly the death toll has risen to 163.

Read more up-to-date information about quake and aftermath:

Companies/People Matching

Following are the groups or people who will be matching 10% of the thumbs up:

Lindsay Wassell
Dr. Peter Meyers
Jamie Steven
Direct Match Media
Odd Dog Media
Alan Bleiweiss
Affilorama – Based in Christchurch, New Zealand will match 20%
Best Buy Metals
Kate Morris
Third Door Media – Will match $2,000
Lauren Hall-Stigerts
Linear SEO
Image Freedom will happily match 20% of SEOmoz donation.
Metronet Norway – on behalf of Anita Williamson and her loved ones in Christchurch
Trip Technologies Inc
Kris Roadruck
Lucas Ng
Liberty Games
Paddy Power
Slingshot SEO Inc.

Thanks to everyone for participating, let’s see how many thumbs up we can get and raise money for a much needed cause!

Update 9:00pm PST March 3, 2011: Wow! In under 8 hours we’ve tallied a total of 2077. We also have 20 individuals/companies who are matching a percentage of our $2,000. Right now we’ve raised: $8,200!!!

Update 11:00PM PST March 3, 2011: We got quite a few more contributors in the past 2 hours and we’re now up to $9,400!! Thank you thank you thank you everyone for your contributions. :)

Update 10:00AM PST March 4, 2011: Whew! We have over 3500 thumbs up total and have raised a total of $9,800!! Please remember that every little bit helps so feel free to donate directly to the NZ Red Cross however much you can.

Update 10:00PM PST March 5, 2011: We have raised a total of $10,200!! Please remember that every little bit helps so feel free to donate directly to the NZ Red Cross however much you can.

Donate to the New Zealand Red Cross

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Posted by jennita

Disclaimer: This post has absolutely nothing to do with SEO or even online marketing. You’ve been warned. Please keep reading to see the awesomeness that is your new profile. *happy dance* :)

Before I jump into the new profiles and what’s so great about them. Let’s take a look back, a look at the profiles of yesteryear. Back in the day when the profile functionality was created, Twitter didn’t even exist yet (I know… WHAT?! There was a life before Twitter?). The profiles were quite simple really, you could only post one link and design wise there was a ton of whitespace.

Old Profile Layout
Old Profiles

It is definitely time for an upgrade! So, let’s take a look at some of the changes to the profiles.

Lookin’ Good

With this redesign you have the ability to show us a lot more information about yourself! You have all the same functionaity you had before, but with a ton of additions. For example, you no longer have to add your Twitter name to the "additional contact info" section, there’s actually a place to add you Twitter name! So let’s take a look at a few screenshots with some of the changes.

New Profile Layout
Screenshot of a Public Profile

More Links + Social Profiles

Not only do we show your community stats but you can see here we have direct links to your social profiles and the ability to add more links! (although only one will have the nofollow removed after 200 points).

Community Stats + Social & Other Links
Stats & links

More Profile Information

Now you get more bang for your buck and can display more information about yourself. Remember that you can earn up to 20 MozPoints for having a fully complete profile.

Profile Information
Profile Info

Comments and Blog Posts

Yea! This is information you had before, but now it’s in a much cleaner, prettier format. Plus you get more options to see the post someone commented on and who wrote it. This will make it much easier to navigate around. Below is a screenshot of Casey Henry’s latest comments.

Comments & Blog Posts
Comments on new profiles

Earn MozPoints

Yes, that’s right. You can earn MozPoints just for filling out your profile. As you update your profile you’ll notice that you points just for filling in simple things like your name, title and bio. Take a look at the screenshot below to see how MozPoints will be added.

Screenshot of Earning MozPoints

MozPoint Changes

Along with the changes to the profile and the upcoming changes to PRO Q&A it made sense to take a look at how MozPoints are calculated, why users would want to gain more and the ways to do that. Take a look at the new MozPoints page for all the details.

Ways to gain points

  • YOUmoz – You’ll now get 20 points when you get a YOUmoz post published (it used to be 10). Plus if the post makes it to the main blog, you’ll get an ADDITIONAL 30 points. Which would give you a total of 50 points just for the post, plus still continue to earn points for every thumbs up and comment received on the post.
  • Filling out your profile – More on that above. :)
  • Comments – You continue to earn 1 MozPoint for each comment you write and 1 Mozpoint for every thumb up on your comment.
  • New PRO Q&A – Right now this is in beta and only 100 users have access, but in the coming months all PRO members will be able to use this forum to ask and answer SEO questions. Free members, you can gain access by reaching over 500 MozPoints. Participating in PRO Q&A is a great way to gain points.

Benefits of having MozPoints

Other than just looking cool, and being at the top of the list, there really are benefits to earning MozPoints. A few of the highlights:

  • Earn 200+ MozPoints in one month and you’ll be considered for one free month of PRO.
  • After 200 Mozpoints your first custom URL in your profile becomes followed. Currently you only need 100 points to get this nofollow, which means there are some members who used to have a followed link and no longer do. I’d encourge you to check out the ways to earn MozPoints above.
  • Earn 1,000-1,999 points and you get an SEOmoz T-shirt
  • Earn 2,000-4,999 points and you get a MozBot Guru Trophy (more info on this soon)
  • Over 5,000 points?? Well we’ll find something super-duper awesome for you! 

Go Update Your Profiles

Now, stop reading this, and go update your profiles! I want to see new smiling faces and filled out profiles by the end of the day. Go on now, I don’t want to have to tell you twice. ;) (Sorry, the mom in me kicks in every now and then). Oh! There is one cookie issue happening when you go to your new profile for the first time. You may get logged out without knowing. So if you try to update your profile and get an error. Try refreshing, logging back in and trying again. You should only have to do this on the first around.

Happy profile updating!

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Posted by jennita

Let me tell you a tale of an unexpected case study on the value of a tweet on a page’s ranking and traffic. This tale will mostly be told using graphics, as the images tell the story better than I can. Let’s begin…

Last Monday while I was checking the morning tweets, I noticed a ton of tweets about our Beginner’s Guide to SEO. It didn’t take long to realize that Smashing Magazine had tweeted about it and the retweets were seriously rolling in. (And yes, they really did spell Beginers wrong ;) .

Exhibit A – The Initial Tweet
Smashing Magazine's Tweet about the beginner's guide

I quickly emailed the marketing team, with a "Sweet! Smashing Magazine tweeted about the Beginner’s Guide, let’s watch for the traffic bump." Not long after Rand in his infinite wisdom realized that all of a sudden we were actually ranking on the first page for the term "Beginner’s Guide" (without SEOmoz or SEO) and he tweeted.

Exhibit B – Rand’s tweet as we realized we were ranking for general keyword
Rand's Tweet response

Whoa. Now, previously we weren’t tracking that keyword as we hadn’t really thought about trying to rank for such a general term (by the way, it is now a keyword we watch in our web app campaign). Most of the traffic to the Beginner’s Guide usually comes from keywords like seo guide, seomoz beginners guide, what is seo, beginners guide seo, seo keyword research, etc. which are all directly related to SEO and the guide. 

Rand had searched on "Beginner’s Guide" about a month or two earlier and it wasn’t anywhere in the SERPs, and we definitely weren’t getting any traffic for that term. So we were obviously quite interested to see that now, after hundreds of retweets we were showing up on the first page for that term. HOLY WOWSERS. At that point I wasn’t sure how long it was going to stick around so I took a screen shot, thinking "this will make for a great case study."

Exhibit C – The SERP
Beginner's Guide in the SERPs

Sure this was really interesting but the question was "will it last?" or is this just an example of QDF? Over the next week I watched the ranking and traffic every day. The ranking seemed to fluctuate between the first and the second page for "Beginner’s Guide" throughout the week. I even tweeted about it one day last week to see where others around the world were seeing our guide rank for the term. The response was overwhelming that most people in the U.S. saw it on the first page still (at various spots) and most international folks saw it on the second page (in the 11th-13th spots).

All pretty interesting but we all know ranking isn’t everything right? So let’s take a look at happened with our organic traffic for that keyword.

Exhibit D – The Traffic
Traffic for Beginner's Guide

Sure, the traffic hasn’t been huge, which is totally expected since our guide to SEO probably wasn’t the user’s intent if they searched for "Beginner’s Guide." Plus, the fact is, that’s not a highly searched term, so getting a ton of traffic for it wouldn’t make sense. What IS interesting though is that before the tweet, we had absolutely zero traffic for that keyword and after the tweet, we have traffic. It has obviously died down since the initial tweet but we’re still getting traffic each day for it.

Just like our initial test we ran a few months ago, we’ll continue to monitor the traffic and ranking for "Beginner’s Guide" to see if the tweets only helped in the short term or in the long term as well. Until then, if you have any similar case studies or "random awesome tweets that fall into your lap" as we did, I’d love to hear about the outcome.

Oh, and one last little bit of info. Below is a screenshot of the data about the URL that Smashing Magazine used in their tweet. It’s pretty dang exciting to see how many clicks it generated!

Bitly Data

Some takeaways:

  • A high quantity of tweets from "real" users on Twitter has a pretty substantial impact on rankings in the short term (take note sources seeking rankings during high search volume periods – holidays, news events, etc.)
  • It appears likely that Google (and Bing) are using the concept they described in the interview on SELand of "Author Authority" to help weight the value of tweets (as we’ve seen that bot-repeated tweeting in similar quantities doesn’t have this affect)
  • There seems to be some long-term, nascent value carried by tweets in addition to the short-term effects. If this is consistently observed, expect a lot more SEO activity around engaging and incenting tweeting to key URLs.
  • It’s still unknown whether and how much the text of a tweet impacts the SERPs in a way similar to anchor text. That will be an excellent next test for us to observe.

Ah… the power of tweets. :-)

Would love to hear your experiences and feedback on tweets influencing rankings in the comments!

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