At some point during the crush of Connected Marketing Week, Experian Hitwise announced the launch of two new premium Search Intelligence products that can improve your search marketing performance. I just found the press release in my email, so I hope you don’t mind if I finally get around to reporting the “news.”
One of the new tools is a new Search Engine Result Pages (SERP) listings report, which provides insight into the effect of natural rank position on actual search traffic received. The rank order of the top 100 organic search results from the search landing pages is listed for three major search engines in the United States based on popular search terms.
One of the events that was part of Connected Marketing Week was a one-day forum on the “Future of Display: Ad Networks and Exchanges,” which was co-programmed by the IAB Networks and Exchanges committee.
Jamie O’Donnell of SEO-PR interviewed Jay Sears, General Manager of ContextWeb’s ADSDAQ Ad Exchange and co-chair of the IAB Networks & Exchanges Committee at Connected Marketing Week about the IAB announcement of new compliance rules for participating ad networks and exchanges set for 2011. In 2011, ad buyers will be able to look for the IAB compliance seal from their participating ad network or exchange and verify if they are certified against the IAB series of guidelines.
Last week at SES San Francisco, Brent Payne, the SEO Director of the Tribune, shared some of his social media link building tips during the News Search Optimization session.
You had to be there to get the details, but I interviewed Payne about his presentation. Check out the video below to hear what he has to say about Facebook, Twitter and other social media sites.
Link building using social media tools, such as Twitter and Facebook, at SES San Francisco 2010
Now, I’ve known for months that SES Chicago 2010 was being moved from it’s traditional slot in December to October this year, but I was surprised at SES San Francisco last week to hear an industry veteran blurt out, “SES Chicago is being held in October!?!”
Greg Jarboe and Sally Falkow at SES Chicago 2009
Yep, it will be held in the same place — the Hilton Chicago — but in a whole new season: Autumn, also known as fall in American English. That’s right, SES Chicago is being held Oct. 18-22 — before Halloween — instead of in mid-December — after Thanksgiving.
SES San Francisco attracted 6,000 attendees last week — and now the leading search and social marketing event heads to Hong Kong. SES Hong Kong, which will be held September 13-14, will feature Avinash Kaushik, author, blogger, and analytics evangelist at Google.
Matt McGowan, Publisher and Head of U.S., and Mike Grehan, VP, Global Content, Incisive Media, provide a preview SES Hong Kong in the view interview below.
As I mentioned last month, on of the big stories at SES San Francisco is the Microsoft Yahoo! Search Alliance, aka MicroHoo.
Byron Gordon of SEO-PR, interviewed Tamara Colagrossi, Group Product Marketing Manager, Search, Microsoft, and Michael McMeekin, Senior Strategist Search Optimization & Strategy, Yahoo!, about the new Microsoft Yahoo search alliance while they were both at the event.
The opening keynote by Jeff Hayzlett, the bestselling author, and former Koday CMO, pulled no punches at SES San Francisco. Which isn’t surprising, considering that the celebrity CMO is also cowboy — literally.
The South Dakota native always wears cowboy boots and still has a little house on the prairie. This had the audience riveted to their seats — when they weren’t laughing at his jokes.
We captured some of highlights of his keynote in the YouTube video below — along with his “118″ — or elevator pitch at a book-signing that took place immediately afterwards in the expo hall at the Moscone Center.
Marin Software today announced advanced applications for Facebook Advertising at SES San Francisco. Marin Search Marketer now offers advertisers and agencies the ability to manage Facebook Ads alongside paid search programs on Google, Yahoo!, and Bing.
Advanced solutions for Facebook include algorithmic bidding, audience segmentation, and ad rotation features.
Although managing and optimizing large-scale advertising programs on Facebook can be a time consuming task, Marin Software now addresses these inefficiencies through integration with the Facebook Ads API. This enables marketers to use Marin’s search marketing optimization and analytics tools to efficiently advertise to Facebook’s 500 Million users. With Marin, marketers can now consolidate the management, reporting, and optimization of their search and social marketing campaigns saving time and reducing the need for offline analysis in spreadsheets.
I mentioned 10 days ago that one of the reasons why senior executives attend their industry’s most important events is to “see new products.” Well, Yield Software will be exhibiting a new product at SES San Francisco that you might want to see.
Yield Software has introduced a new version of its flagship Web marketing offering called the Yield Web Marketing Suite Lite. This completely free version enables any advertiser to effortlessly optimize the performance of their pay-per-click (PPC) campaigns.
Among the sessions that you’ll want to check out at SES San Francisco next week is “Introduction to Remarketing.” I know, I know. Marketing is hard enough and now you need to get your arms around remarketing.
The session will be held on Tuesday, Aug. 17, at 4:15 p.m.
It will be moderated by Matt McGowan, Publisher and Head of U.S., Incisive Media. The panel of speakers includes: Daniel Yomtobian, CEO and Founder, Advertise.com; Rob Leathern, CEO, XA.net; Kevin Lee, Co-Founder & Executive Chairman, Didit; and Aitan Weinberg, Senior Product Manager, Google Inc.
