Tuesday, April 25th, 2017

10 People Who Thought Scope Bacon Was Real — And Are Pissed Off at Procter & Gamble

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It felt fairly obvious to us that P&G’s Bacon Mouthwash was just a fairly lame April Fool’s Joke.

But marketers beware: Not all consumers have a funny bone. After Scope on its Facebook page yesterday announced that it was just kidding about Scope Bacon, hundreds weighed in, posting comments to express their displeasure over being tricked into thinking this was a genuine product. Some said they were already searching store aisles for it, others awaiting to cut coupons to get Bacon Mouthwash on sale, and several are wishing the worst upon P&G for starting an April Fool’s joke before April 1.

April Zittlow:

Continue reading at AdAge.com

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