P&G’s ‘Bacon Mouthwash’ Sounds Like an April Fool’s Gag
Procter & Gamble Co. has “launched” bacon-flavored Scope with a video from Publicis Kaplan Thaler, New York.
The question is, is it real? Well, it’s got a hashtag, #ScopeBacon, and P&G has begun tweeting about it from its official @ScopeMouthwash account. It’s also enlisted help from @Charmin, which has been taking a break from updates on the community managers’ toileting activities to tout the new bacon-flavored variant today.
Trouble is (besides the fact that it sounds downright disgusting) the product has yet to show up on store shelves or in the search engines of online retailers, not even ThinkGeek.com, a leading purveyor of all things bacon-related. A spokesman for Scope declined to comment prior to 8 p.m. on April 1, if that provides any hints.