Condom Cabs Come to NYC on V-Day
The rubber meets the road on Valentine’s Day as a fleet of three Trojan Safe Rides taxis will roam the Greenwich Village and New York University areas offering free rides and quizzes about sexual health.
The program from Trojan PR shop Edelman works essentially like “Cash Cab meets condoms,” though Mark Gromosaik, group product manager for the Church & Dwight Co. brand, points out that it’s not affiliated with the Discovery Channel game-show series. It’s part of Trojan’s National Condom Month promotion and very much in the sweet spot timing wise. Nielsen data show the week of Valentine’s Day is when condoms sell best.
The cabs, operating from 7 p.m. to 2 a.m. on Feb. 14 and 15, will be driven by limousine drivers selected and trained for good customer-service skills, Mr. Gromosaik said. A Trojan representative will administer the quizzes in each cab, so the drivers won’t be distracted.