Tuesday, May 23rd, 2017

Copywriter’s Debut Novel a Hilarious, Heartfelt Take on Adland

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Every once in a while, a copywriter breaks free from the 16-word shackles of advertising to pen a novel that goes on to commercial or literary success. And everyone is amazed.

What might be more amazing is how rarely it happens. After all, these folks are paid to write. And it’s not for lack of trying. I could build a comfortable apartment out of the self-published works that get sent to the office. Interestingly, some of the more famous copywriters-turned-novelists chose to write very little (if any) about the ad industry.

Well, John Kenney’s “Truth in Advertising” — which will be released next week — changes all that. The debut novel from former copywriter and New Yorker contributor is set firmly in adland. And it’s hilarious.

Continue reading at AdAge.com

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