Wednesday, July 26th, 2017

Kmart Campaign Crashing My Christmas, Ruining Decent Song

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If you’re like me, you’ve been subjected to Kmart’s “The Lights” spots approximately 6 million times in the past couple of weeks. If you’re like me, the sound of it sends you into a rage, makes you want to smash your TV and has you wondering what they could have possibly been thinking?

Visually, the spots are whatever. Only so much you can do with buy-one-get-one and layaway offers. But the audio? That song is just plain awful. “The lights the light the lights the lights that light the lights.” WHAT!?

And the first person who says, “Well, at least it got your attention,” please turn in your advertising credentials and go find another career. Sure, it got my attention. And it makes me literally cringe and voice profanities regarding Kmart — which disturbs my dogs.

Continue reading at AdAge.com

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