Tuesday, May 23rd, 2017

Pernod’s New Vodka Brand Includes ‘Fresh Cut Grass’

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There’s nothing like the smell of fresh-cut grass to conjure thoughts of spring, some sneezing and … a vodka buzz?

Proving that the liquor industry’s thirst for new flavors is nearing a point of absurdity, Pernod Ricard is launching a vodka brand called Oddka, which has one flavor that is inspired by the front lawn. The “fresh-cut grass” offering is described as “crisp, citrusy, sweet and refreshing.” All this and you don’t even have to empty the mower bag.

The other “sensory-pleasing flavors” are: apple pie, salty caramel popcorn, wasabi and “electricity,” which is described as “a bolt of lightning in a bottle — but safer; tickling taste buds and sparking curiosity everywhere.”

Continue reading at AdAge.com

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