Pernod’s New Vodka Brand Includes ‘Fresh Cut Grass’
There’s nothing like the smell of fresh-cut grass to conjure thoughts of spring, some sneezing and … a vodka buzz?
Proving that the liquor industry’s thirst for new flavors is nearing a point of absurdity, Pernod Ricard is launching a vodka brand called Oddka, which has one flavor that is inspired by the front lawn. The “fresh-cut grass” offering is described as “crisp, citrusy, sweet and refreshing.” All this and you don’t even have to empty the mower bag.
The other “sensory-pleasing flavors” are: apple pie, salty caramel popcorn, wasabi and “electricity,” which is described as “a bolt of lightning in a bottle — but safer; tickling taste buds and sparking curiosity everywhere.”