Friday, March 22nd, 2019

Don’t Digitally Lengthen Those Eyelashes


A Christian Dior mascara ad featuring Natalie Portman has been banned in the U.K. following a complaint from rival L’Oral.

L’Oral complained to the Advertising Standards Authority that the print ad “misleadingly exaggerated” the likely effects of the product. The glossy magazine campaign showed a picture of actress Natalie Portman with impossibly long eyelashes next to the headline, “Diorshow New Look” and text that read, “Lash-multiplying effect volume and care mascara. … It delivers spectacular volume-multiplying effect, lash by lash.”

In its defense, Parfums Christian Dior said that no members of the public had complained about the ad. The company also claimed that, as a significant number of women wear false eyelashes regularly, the image in the ad did not go beyond consumer expectations of what was achievable during a normal beauty routine.

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