Tuesday, March 28th, 2017

Ditched by Nike, Lance Armstrong Dons Asics Kicks

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“Nike Free” has just taken on a new meaning.

Celeb-gossip site TMZ today posted a picture of Lance Armstrong sporting a new sneaker brand while jogging in Texas, a week after the athlete was dropped by the Swoosh amid a doping scandal. It appears the cyclist swapped out his Nikes for a pair of Asics that — in keeping with the official colors of Livestrong products — are black and yellow. (He was wearing his trademark Livestrong wristband too).

Given that Armstrong is mid-doping scandal, the choice of the brand is curious. Asics is an acronym that comes from a Latin phrase, anima sana in corpore sano, which translates into “a sound mind in a sound body.”

Continue reading at AdAge.com

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