Sunday, August 20th, 2017

Cock of the Halloween Walk: ‘Big Bird Costume’ Searches up 600%

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Big Bird might not be helping President Barack Obama in the polls, but one thing is clear: The political squawking is helping Big Bird. Heading into the height of Halloween season, searches for “big bird costume” have jumped more than 600% since the first presidential debate, according to Google.

And Halloween-costume purveyors are acting fast to capitalize on that. A Google search for the phrase “big bird costume” pulls up sponsored links from HalloweenCostumes.com, Oriental Trading and Party City, among others.

According to Mark Bietz, marketing VP for HalloweenCostumes.com, “Our marketing team quickly mobilized media efforts on Google and other channels to answer the call of politically savvy shoppers. In the three days following the debate, we sold out of our traditional Big Birds.”

Continue reading at AdAge.com

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