Wednesday, July 18th, 2018

Google Tests Instant Ad Previews


After pushing out Instant Previews for mobile and video, is now testing Instant Ad Previews, allowing users to preview the landing page before clicking on an ad to visit the site.


Just as with regular Instant Previews, Google users seeing the test can simply click on the magnifying glass next to the ad to see the preview page and call outs (the orange boxes) highlighting the search query [lcd tvs] on the landing page.

Do you think this will be good/bad/neutral for advertisers? Do you think this will significantly impact click-through rates? Let us know your thoughts in the comments.

Related posts:

  1. Google Brings Instant Previews to iPhone, iPad
  2. Google Introduces Instant Video Previews
  3. Google Mobile: Instant Previews Announced
  4. Hate Google Instant Previews? Here’s How To Get Rid of Them
  5. Google Unveils Instant Previews: Visual Search Results

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