Thursday, June 29th, 2017

Google Buys PushLife for $25 Million

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Google has acquired Toronto startup PushLife for a reported $25 million, potentially another piece of the rumored Google Android Music service and iTunes competitor.

PushLife’s team will join Google’s engineering team in Canada and build “better mobile applications for all users,” with PushLife being discontinued, according to an announcement on PushLife’s website.

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PushLife created an app for Android and BlackBerry that lets users sync songs from their iTunes or Windows Media Player libraries on their computer to mobile phones. The app includes the ability to purchase, browse and preview songs, biographies, lyrics, photos, and song recommendations, and lets users share songs they’re listening to via Twitter and Facebook.

Here’s a demo of how the PushLife app, and it should also give you a good idea of why Google was interested in their technology:

Google is reportedly internally testing its music service.

Google’s 2011 Acquisitions

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