Wednesday, July 26th, 2017

Amazon Product Ads

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Outside of Google, Amazon and eBay own perhaps the 2 largest streams of ecommerce traffic. In fact, both are amongst the top 10 sites in Alexa (even though ~ 100% of their traffic is commercial while ~ 0.001% of Twitter’s traffic is). In spite of Google’s prominent promotion of Wikipedia, Amazon still gets more traffic.

In the leak of AdWords top spenders data last June Amazon was #5 on the list. Kantar Media’s research estimated that Amazon’s Q4 Google AdWords spend was almost double their nearest competitor.

Why mention this?

Amazon recently started giving away a free $75 coupon for product ads on their site.

A lot of their customers may be used to buying on Amazon, but you don’t get much more of a pre-qualified ecommerce visitor than a person who clicks on your offer who is already on Amazon.com.

Google is also pushing free $75 AdWords coupons fairly aggressively & their Engage program which allows you to get 20 $100 coupons for clients.

Microsoft AdCenter: Bing and Yahoo! Search expand the reach of your business to millions of monthly users in the USA. Advertise now and get a free $25 credit.

 Search Advertising Logo - 150x40

Related posts:

  1. Cyber Monday Started on Black Friday for Amazon.com
  2. Public Outcry Gets Amazon To Remove Pedophile Guide From Inventory
  3. Amazon Kicks Sand in Face of Apple’s IPad in Latest Spot
  4. AdWords Makes Product Extensions Available to All U.S. Advertisers
  5. AdWords Launches Product Listings Ads and DFA Analytics, Updates Ad Planner

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