Tuesday, July 7th, 2020

Which Link Metrics Should I Use? Part 1 of 2 – Whiteboard Friday


Posted by Aaron Wheeler

 For both personal knowledge and client satisfaction, it’s really important to be able to track SEO progress quantitatively as well as qualitatively. One of the benefits and detriments of the field of SEO is that there is a lot of data out there, which helps make SEO tracking easier but at the same time can be overwhelming to even advanced SEOs. In a lot of ways, it’s just a matter of choosing which data to use. For instance, just as you wouldn’t use a katana to spread chevre, you wouldn’t use the PR of a homepage to track a domain’s success in search results. In a two part series beginning today, Rand is going to go over the definitions of some of the most popular metrics available right now, as well as the best ways to use metrics in your SEO analysis. Check back next Friday for part 2!


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