Wednesday, August 23rd, 2017

Google Teams with British Retail Consortium on E-Commerce Web Traffic Report

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E-commerce traffic, trends, and multi-channel measurability are the focus of a new alliance between and the British Retail Consortium.

Announced Thursday by John Gillan, Senior Industry Retail Head, Google, at the BRC’s Multi-Channel Retail Conference, the BRC – Google Online Retail Monitor (ORM) will measure:

  • Unique visitors to retail websites: Changes and trends, comparing online-only retailers vs. brick-and-mortar stores that also have websites.
  • Geographic activity.
  • Smartphone traffic.
  • Most popular retail search terms.

The first ORM publication is due in mid-April in the UK, to accompany the monthly BRC – KPMG Retail Sales Monitor report.

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  3. This Holiday, Money Really Will Buy Happiness For Paid Search Advertisers in Retail
  4. Google Launches Commerce Search for Online Stores
  5. Olympics Bring Gold Medal Traffic to Google and Yahoo!

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