Sunday, February 18th, 2018

Google Penalizes Less Than 24 Hours After Buying It


Another website has suffered the wrath of Google after it was exposed for using doorway pages and gateway sites, buying links that pass PageRank, and using paid blog reviews. The twist: Google just bought this company less than 24 hours ago.

UK price comparison site, acquired yesterday by Google, was buried in the SERPs — much like JCPenney and in recent weeks — after Aaron Wall revealed the company has been violating Google’s guidelines.

Smartly, Google penalized the domain, but as Wall notes, “when Google allows it to rank again in 30 days it will rank better than ever.”

Beyond that, a controversial TV advertisement in 2009 received more than 100 complaints for encouraging workplace bullying, although the company was eventually cleared.

Related posts:

  1. Google Buys
  2. Google Penalized
  3. Google Buys BeatThatQuote, a UK Comparison Site Violating Google’s Guidelines
  4. Google Buying Groupon: Will They, Won’t They, Should They
  5. Google Product Development: Buying Company, People, Quicker Than Building Team

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