Saturday, June 23rd, 2018

Google AdWords: Ad Preview Marries Ad Diagnostics


Google unveiled a new and improved preview tool back in January. The tool’s purpose was to give users the ability to view their ads without incurring extra impressions and clicks.

This new preview tool also allowed users to view ads by region, state, city, country, or custom locations. Also, users can preview via high end mobile devices and even by mobile service providers.

Google Adwords ad preview.jpg

Now Google has incorporated a diagnostic tool within the preview feature. The diagnostic tool is integrated within the dashboard under the campaigns tab and also in the keyword research tool.

Gone are the days where we have to trust Google’s word they are displaying our ads for users in a specific region or search engine results page. Now we can see which keywords are showing the ads and which ones aren’t displaying the ad, and why they aren’t displaying.

If the keyword, or SERP, is not displaying the ad, the new diagnostic tool will show why the ad is not being served. For a quick overview, a user can filter all keywords set to an inactive state, very handy for troubleshooting keywords that require further investigation. A user can filter results by any one of the 17 statuses associated with active or inactive adverts.


The bottom line is the new allow users to be much more thorough ensuring placements and targeting is set up correctly.

Related posts:

  1. Checking If Your Ad Is Running In AdWords Just Got Easier
  2. Google Adwords Ready To Roll Out Updated Keyword Tool
  3. Google Testing Full-Page Preview in SERPs
  4. Google To Preview Chrome OS Thursday, Launch In New Year
  5. Bing Launches Wolfram|Alpha Integration, Enhanced Hover Preview, and Full Page Weather/Events Results

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