Friday, June 5th, 2020

AdWords Call Metrics Now Offers Deeper Call Reports


Google AdWords now shows more detailed reports on every call your campaign has received with call metrics enabled. This includes the call’s start time, end time, duration, status (missed or received), and area code.

AdWords call metrics, introduced in November, allows advertisers to track the number of phone calls an AdWords campaign generates.

To see the reports, enable the Dimensions tab, click “View,” and select “Call metrics calls.” You can still view number of calls, received calls, missed calls, total call duration, and average call duration by campaign under the Campaigns tab.


Call metrics availability remains limited for U.S. advertisers. You can request the feature here.

Related posts:

  1. AdWords Extends Mobile Click-to-Call to National Advertisers
  2. The Call for Call Tracking Is Answered
  3. Google Brings Click to Call to Mobile Ads
  4. AdWords Offers Free Online Training
  5. AdWords Launches Product Listings Ads and DFA Analytics, Updates Ad Planner

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