Saturday, August 19th, 2017

Bing Personalizes Results, Adds Location & Search History

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Your physical location and past search results will now influence the order of the results you see on , much like features Google has offered for years already.

For example, now if you’re searching for pizza place in San Francisco, in the past you would have to type [San Francisco pizza]. Now you can simply search for [pizza] and Bing will serve results for restaurants in San Francisco.

bing-personalized-serp.png

Bing bases these results on your location, which can be set on Bing’s preferences page. Just like with Google there is no opt-out, so if you don’t want Bing knowing where you are (or if you want to see local results for another state) you’ll have to plug in a different current location.

Bing will also use your search history to rank sites. Basically, Bing will promote a site to the top position in the SERP if it thinks you’re trying to “re-find” something.

This feature is only being tested in the U.S. You can read Bing’s blog post about personalized search results here.

Related posts:

  1. Bing Adds Facebook Likes to New Personalized Search Results
  2. Google Adds Street View to Hawaii, Int’l Locations; Latitude Gets History and Location Alerts
  3. Google Adds Location to Search Options Panel
  4. Google Mobile App for Windows Mobile Updated with My Location, Search Features
  5. News Picks: Search Heads Leave Yahoo; Bing Maps; Google Search History

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