Friday, June 5th, 2020

AdWords Background Reverts Back to Yellow


Looks like Google is once again tinkering with their AdWords background colors. Have a look at the new background color:


Google introduced the pale yellow AdWords background in 2007, which was replaced last July by a light purple background:


It’s not yet clear if this is a permanent change or one of Google’s tests to see if it results in higher click-through rates. Also seems like this could be another change meant to blur the lines between paid and organic results.

Related posts:

  1. AdWords Extends Mobile Click-to-Call to National Advertisers
  2. AdWords Display URLs Now Showing in Lower Case
  3. Google AdWords Tests New My Client Center Dashboard
  4. Google AdWords Updates Conversion Tracking Options
  5. AdWords Offers Free Online Training

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