Wednesday, July 18th, 2018

AdWords Display URLs Now Showing in Lower Case


Google AdWords.JPGTwo weeks ago Google announced that the domain portion of all AdWords ads would soon show in lower case. It appears this change rolled out Friday, based on a post at WebmasterWorld.

Basically, it means that Google will automatically change the display URL in your ad from to

Google automatically changes the display URLs. Many readers who commented on our original story were less than thrilled about the change. Google said testing showed improved click-through rates, but our readers were skeptical.

Let us know if this change causes either a negative or positive impact.

Related posts:

  1. AdWords Updates: Search Ad Display URL Changes; Negative Keywords Lists
  2. Google AdWords Adjusts Policy for Shared Domain Display URLs
  3. Google AdWords Unveils Holiday-Themed Templates for Display Ad Builder
  4. Google AdWords Releases New Search Ads Quality Guide, Display Ad Builder Templates
  5. Google AdWords Trademark Case Victory, AOL Revenue Tumbling And More

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