Sunday, November 19th, 2017

AdWords Display URLs Now Showing in Lower Case

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Google AdWords.JPGTwo weeks ago Google announced that the domain portion of all AdWords ads would soon show in lower case. It appears this change rolled out Friday, based on a post at WebmasterWorld.

Basically, it means that Google will automatically change the display URL in your ad from Subdomain.Example.com/Subdirectory to subdomain.example.com/Subdirectory.

Google automatically changes the display URLs. Many readers who commented on our original story were less than thrilled about the change. Google said testing showed improved click-through rates, but our readers were skeptical.

Let us know if this change causes either a negative or positive impact.

Related posts:

  1. AdWords Updates: Search Ad Display URL Changes; Negative Keywords Lists
  2. Google AdWords Adjusts Policy for Shared Domain Display URLs
  3. Google AdWords Unveils Holiday-Themed Templates for Display Ad Builder
  4. Google AdWords Releases New Search Ads Quality Guide, Display Ad Builder Templates
  5. Google AdWords Trademark Case Victory, AOL Revenue Tumbling And More

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