Sunday, April 22nd, 2018

Survey Finds Only 8% Of Online American Adults Using Twitter

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Twitter has over 175 million members, yet a recent survey has found only 8 percent of American adults use the social network, ClickZ reports.

The survey … questioned a sample of over 2,250 nationally representative respondents, and also concluded African-American and Hispanic users are over twice as likely to make use of the social network compared with white users. 18 percent of Hispanic respondents and 13 percent of black respondents said they use the service, compared with 5 percent of white respondents, suggesting it has far greater penetration among non-white audiences, although those audiences are likely smaller.

One wonders if this survey by Pew will have an impact on the amount of money companies spend to attract users of Twitter.

Related posts:

  1. PRWeek/PR Newswire Media Survey Finds Digital Divide Between Journalists and Bloggers
  2. Econsultancy Finds Companies Are Increasing Investment in Site Search to Drive Sales
  3. Remarketing Rated as Most Underutilized Technology in Advertise.com/SEMPO Survey
  4. Budget Survey Sees Big Drop In 2011 Online Ad Spends
  5. SEMPO Seeking Participants for Annual State of the Market Survey

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