Sunday, November 18th, 2018

Google Buying Groupon: Will They, Won’t They, Should They


Rumors abound that Google is looking to buy Groupon – the online e-commerce coupon/discount purchase company – for anywhere from $2.5 to $6 billion. Why would Google be looking to acquire this property and is it a good fit are questions that have yet to be answered by the companies involved – though there are many speculations by others.

Wired Magazine wrote: “Silicon Valley acquisition rumors serve a number of purposes. Potential acquirers use them to negotiate through the press. Investment banks frequently plant them to put pressure on negotiating parties. And startups often float them to prompt bidding wars — or just to draw attention to themselves.”

“Google’s reported acquisition of Groupon for $2.5 billion gives the search giant a weapon with which to bash Facebook’s nascent “Deals” function for advertisers. Google and Facebook are increasingly circling each other like giants for control of the web,” CBS MarketWatch noted and pointed out that Groupon is reporting income of about $50 million a month – though has a limited innovation factor as it relies on a large salesforce procuring more offers.

The space does have some competitors and for the billions of dollars of the possible offer, one would think Google could create its own clone. AOL reports there is a large number of companies jumping in to this business right now as well.

We will have to wait and see how it all plays out.

Related posts:

  1. Yahoo News: Bartz Fears Facebook; Groupon Rumor; BOSS Paid Service
  2. Link Buying: the Good, the Bad, & the Ugly
  3. How to: Out Yourself for Buying Links
  4. Facebook Adds 20 New Payment Options for Buying Credits
  5. Strategies to Spend Money & Earn ROI from Link Campaigns (without "buying links")

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