Saturday, February 29th, 2020

Forbes.com – Home to The Best Press Releases in the World!

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Forbes AdVoice, a new Forbes editorial strategy that does away with the traditional barriers between advertising and editorial content:

The pitch is this: We’ll sell you a blog, and your content will live alongside that of Forbes’ journalists and bloggers. This isn’t the “sponsored post” of yore; rather, it is giving advocacy groups or corporations such as Ford or Pfizer the same voice and same distribution tools as Forbes staffers, not to mention the Forbes brand.

“In this case the marketer or advertiser is part of the Forbes environment, the news environment,” Mr. DVorkin said.

If that stuff has legs & spreads across most the major media sites then Google’s “authority first” relevancy algorithm strategy is dead.

Google has always considered paid links bad (as Forbes certainly knows) but as paid content spreads how will Google fight it? And if that content contains links then is it still a paid link? Will Google once more end up purging the payola?

The other question is … when media has tons of press releases alongside the articles, what value add is there for consumers to pay attention to the media? And if the media teaches advertisers to create their own media, won’t many of those advertisers do so on their own websites & cut the mainstream media out of the loop?

Related posts:

  1. Well Done, Woot!: More Press Releases Like This, Please
  2. Bing Reveals Home Sweet Home Photo Contest Winner (And It’s A Beauty)
  3. Rumors of the Press Release’s Death have been Greatly Exaggerated
  4. Social Media Press Release Blown Away in Hail of Bullets
  5. What If the Rest of the World Ran Like the Ad Biz?

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