Tuesday, April 7th, 2020

Social Media Syphoning 25% Of U.S. Online Time [Nielsen]


Research firm has released a on how Americans spent their online time in June. Here are the main findings worth making a note of.

Online Time On Computers
The Nielsen study finds that social media accounted for almost 25% of Americans’ monthly online time in June – 22.7% to be precise -, up a hefty 43% from 15.8% a year ago. The second biggest increase was for videos/movies, advancing 12% from last year, to 3.9% of share of time, followed by online games, up 10% at 10.2% of online time. Meanwhile, search only took 1% of U.S. internet users’ time in June, the research firm said.

“Despite the almost unlimited nature of what you can do on the web, 40 percent of U.S. online time is spent on just three activities – social networking, playing games and emailing leaving a whole lot of other sectors fighting for a declining share of the online pie,” said Nielsen analyst Dave Martin.

Nielsen june .jpg

Here’s a graph showing the impressive amount of time Americans spent on line in June, by categories:

Nielsen june 2 .jpg

Mobile Online Time
With mobile use, email remains the main activity and even continues to rise, reaching 41.6% of U.S. mobile internet use in June, up from 37.4% a year ago. Social networking rose 28% but only accounted for 10.5% of mobile online activity, putting it at a third place behind portals with a 11.6% share of time. While access to content such as news, sports and other features declined over 20% in the period, videos/movies registered a boost of over 20%.

Nielsen june 3 .jpg

How much time do you reckon you spend online on a computer and on your mobile device? Let us know what you spend the most time on when surfing the web.

Related posts:

  1. Google Tops U.S. June Searches Again With 65% Market Share [Nielsen]
  2. Facebook and Nielsen Team Up for New Advertising Initiative
  3. Women More Likely to Get Social on Mobile
  4. Google Loses Another 1% Share in Nielsen Feb 2010 Rankings
  5. DoubleClick Invests In Real-Time Online Ads Bidding With Invite Media Buy

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