Monday, December 16th, 2019

Whiteboard Friday – 5 Things You’re Not Doing (But Should Be)


Posted by great scott!

This week, we’ve got a couple of newcomers to Whiteboard Studios! Our very own Jen Lopez and Danny Dover (whom you should know well thanks to Jen’s Meet the Mozzers post) are pinch-hitting for our globe-trotting CEO. Let’s all give them a big welcome.

We did a PRO Site Review Webinar last week and noticed a few SEO issues that are all-too-common. So, in this week’s Whiteboard Friday, Jen and Danny will walk you through five common areas where people often make mistakes, and explain quick fixes that can help you improve, including bot blocking, courting the Linkerati, identifying problems using Top Pages, analyzing conversion rate, and addressing canonicalization.

Here are the charts Danny referenced in the video:

SEO Pyramid      Conversion Funnel
                                                                                       Courtesy of

Also, if you’d like to learn more about tracking first-touch attribution in your analytics, Whiteboard Friday alumnus, Will Critchlow, wrote about it here.

Addition: Rand wrote a more in-depth post about the use of robots.txt vs. meta noindex, follow here, which can help shed some light on the subject.

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Related posts:

  1. Whiteboard Friday – Special Wednesday Edition: Link Growth Patterns
  2. Whiteboard Friday – Analytics for SEO
  3. Whiteboard Friday – Dealing with Duplicate Content
  4. Whiteboard Friday – How SEOs Know SEO
  5. Whiteboard Friday – Optimizing Topic Pages

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