Saturday, July 11th, 2020

Yahoo! Partners with Former NBC Exec’s Venture for Original Content


Sites like Hulu and the increasing adoption of media players such as the Apple TV are showing consumer desire (and willingness) to experience original content in new ways. This has not been lost on former NBC and Universal co-chair Ben Silverman, who has formed a new studio called .

The studio is an effort to connect content creators with advertisers. Think product placement – taken to the next level.

This, of course, NEEDS to happen. With so many people fast-forwarding through commercials or catching episodes on the internet, content needs a new way to monetize as it is finding new ways to be distributed.

Enter !, who has announced a new partnership with Electus (which by the way has been created in a partnership with Barry Diller’s , parent company of

The partnership is designed to create original content to be distributed on the web. Other than that, details are vague. But it should be interesting to see how Yahoo! incorporates this new opportunity with their other advertising opportunities.

For example, when a new piece of content launches, I’m thinking we’ll see a bunch of display ads on the Yahoo! network promoting the content.

Additionally, with Yahoo!’s pursuit of Internet-on-the-TV partnerships, their multi-screen approach will be one to watch.

Related posts:

  1. Yahoo! Announces Yodel Studio Winners
  2. Yahoo! Launches Yodeling Contest for Charity (and Advertising)
  3. Yahoo Starting Human Curated News and Editorial Content
  4. Yahoo! Expands Availability of TV Widgets, Including Development Kit
  5. In 2010, Y!ou Can Access Facebook on Yahoo!

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