Friday, June 5th, 2020

Consumers Think They’re Willing to Pay for Online Content


Online has released data from a new survey suggesting that premium content just might work, but it depends on the type of content.

27,000 consumers in 54 countries were surveyed. I don’t know how this survey found people who actually said they would pay for things such as newspaper articles that they currently get for free, but they did.

Survey participants were most likely to shell out the dough for and . Least likely was .

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Ironically, the reality is often the opposite, with consumers ditching premium for free, ad-supported ones while bloggers often monetize special pieces of content (courses, e-books, etc) for profit.

Related posts:

  1. More Rumors: Google, Facebook to Launch Online Music Initiatives
  2. Consumers Have Completed About Half of Their Christmas Shopping
  3. Warner Music to Provide Video Content to Hulu
  4. Google Continues Pursuit of Entertainment Search with Movie Results Update
  5. MySpace Has Musical Aspirations, Too

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