The Google Analytics API was launched last April and then updated with a few more features in September. Now, developers are getting access to additional advanced features.

Here’s what’s included in the API update:

Support for Advanced Segments – Originally unveiled over a year ago, developers are getting two ways to use advanced segements via the API:

1. Create them on the fly by specifying their expression directly through an API query.
2. Use advanced segments created in the Google Analytics web interface through the API.

Goal 5-20 and Configuration Data – Analytics recently increased the number of goals allowed from 5 to 20. Developers can now access 48 metrics regarding goal performance.

Custom Variables – 10 new dimensions are now available to access custom variable data.

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3. Google Analytics Unveils a Slew of Updates: New Intelligence Engine, Goals, Alerts, Mobile Reports, Etc.
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