Wednesday, August 5th, 2020

Google Analytics Adds Three Features to API


The Google Analytics API was launched last April and then updated with a few more features in September. Now, developers are getting access to additional advanced features.

Here’s what’s included in the API update:

Support for Advanced Segments – Originally unveiled over a year ago, developers are getting two ways to use advanced segements via the API:

  1. Create them on the fly by specifying their expression directly through an API query.
  2. Use advanced segments created in the Google Analytics web interface through the API.

Goal 5-20 and Configuration Data – Analytics recently increased the number of goals allowed from 5 to 20. Developers can now access 48 metrics regarding goal performance.

Custom Variables – 10 new dimensions are now available to access custom variable data.

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Related posts:

  1. 5 New Features from Google Analytics
  2. Google Analytics API Now Features Event Tracking, Navigation Data, and Increased Filter Length
  3. Google Adds AdSense for Feeds, Feedburner Data to Analytics
  4. Google Adds AdSense for Feeds, Feedburner Data to Analytics
  5. Google Analytics Unveils a Slew of Updates: New Intelligence Engine, Goals, Alerts, Mobile Reports, Etc.

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