Friday, February 28th, 2020

Google to Acquire Display Ad Optimization Startup, Teracent

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has announced a new agreement to acquire Teracent, a San Mateo display optimization startup. Teracent uses technology that chooses from thousands of elements and machine-learning algorithms to serve up ads in real-time.

Elements include tweaking colors, images, messaging, and products. Then the ads are targeted even more according to location, language, time of day, etc.

The acquisition is expected to be complete sometime this quarter. After that, Google plans to implement Teracent’s technology to the Google Content Network and DoubleClick.

Related posts:

  1. Google to Acquire Display Ad Optimization Startup, Teracent
  2. Google to Acquire Display Ad Optimization Startup, Teracent
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  4. Display Ads Experiencing Sharp Decline in Clicks, comScore Finds
  5. Google AdWords Offers Keyword Translation, But Should You Use It?

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