Sunday, June 24th, 2018

Search Ad Spend Up 10% in Q3 2009, Per SearchIgnite Report

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SearchIgnite has released their quarterly search advertising spend report.

The data shows that U.S. search spend flat year-over-year but up 10% quarter-over-quarter. That’s good news as we head into the holiday season.

The most notable increase came from multi-channel retailers, who upped their spend by 40% from Q3 2008 to Q3 2009.

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Breaking down ad spend by search engine, Google and Yahoo! traded off percentage points year-over-year, but things were flat quarter-over-quarter.

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Microsoft saw a 15% increase in ad spend, but it didn’t help them gain ground on Google. Yahoo!, on the other hand, is seeing an abysmal decline year-over-year with a 24% decrease.

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Related posts:

  1. IAB Report: Internet Advertising Down, Search Ads Up First Half 2009
  2. Regulators Request More Info about Microsoft-Yahoo! Search Deal
  3. Incisive Media Still Strong Despite Global Ad Spend Drop
  4. Yahoo!: We Still Care About Search and Here’s How
  5. SES San Jose 2009 to Feature Search Engine Foosball Smackdown Rematch

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