Saturday, December 15th, 2018

Search Ad Spend Up 10% in Q3 2009, Per SearchIgnite Report


SearchIgnite has released their quarterly search advertising spend report.

The data shows that U.S. search spend flat year-over-year but up 10% quarter-over-quarter. That’s good news as we head into the holiday season.

The most notable increase came from multi-channel retailers, who upped their spend by 40% from Q3 2008 to Q3 2009.



Breaking down ad spend by search engine, Google and Yahoo! traded off percentage points year-over-year, but things were flat quarter-over-quarter.


Microsoft saw a 15% increase in ad spend, but it didn’t help them gain ground on Google. Yahoo!, on the other hand, is seeing an abysmal decline year-over-year with a 24% decrease.


Related posts:

  1. IAB Report: Internet Advertising Down, Search Ads Up First Half 2009
  2. Regulators Request More Info about Microsoft-Yahoo! Search Deal
  3. Incisive Media Still Strong Despite Global Ad Spend Drop
  4. Yahoo!: We Still Care About Search and Here’s How
  5. SES San Jose 2009 to Feature Search Engine Foosball Smackdown Rematch

Speak Your Mind

Tell us what you're thinking...
and oh, if you want a pic to show with your comment, go get a gravatar!