Saturday, May 25th, 2019

Dear Marketers: YOU Don’t Decide What Goes Viral


A Microsoft rep told us that the Windows 7 "Launch Party" video currently climbing our viral video chart was not an ad and wasn't intended to be viral. OK. We'll give them the "ad" part. But more than half a million people have viewed just one version of the video, so, you know, it's … viral.

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