U2 – Social Media Innovators
Multi Platinum Irish Rock band U2 whose unique sound have attracted millions of fans worldwide with mega hits such as “Sunday Bloody Sunday” “Where the streets have no name” “With or Without you” among many others and winning multiple awards of recognitions throughout their careers, came up with a new album in Late Feb 2009 under the title “No Line On The Horizon” the album have quickly escalated top 10 charts throughout the world and is set to become another master piece of work from this talented band who is no stranger to producing multi-platinum best sellers.
In my opinion, U2 has mastered the so called “social evolution” an asset which is very hard to maintain throughout times specially being in the music and entertainment business. If we consider how many bands from the early 80’s are still selling millions of albums and touring sold out venues worldwide, we probably will be able to count these bands with our fingers. Among these few bands the truly innovator is called U2. When I refer to U2 as “innovators” I refer to their ability to adapt and stay relevant through the decades and their ability to adjust seamlessly to the changes in Music Trends, Marketing Channels and interaction with their fans. For sake of topic relevancy let’s focus on U2.com, I have personally witnessed the changes the website has gone through over the last 9 years and it is amazing how well they have evolved in the online space. Nowadays, U2.com is a fully Web 2.0 and Social Media website dedicated to engage with the audience at all levels. One of the perfect examples within the site is “Zootopia” the U2 fans Community.
“Zootopia is what we call it, a place where U2 fans can make connections, swap ideas, share your thoughts and dream out loud.” as stated in the site, the community engages users to register and keep coming back to the site which is the perfect strategy to maintain and build a social online audience. As part of U2 new tour 360 which just took off on Jul 2nd in Spain, the band dedicated a micro site which gives users the experience of the concert by portraying the current stage setup blended with their latest songs as background sound. This genius concept really speaks to fans and gets them involve with the tour and its latest news.
As an Interactive Marketer is it very rewarding to see artists take the web as the perfect vehicle to engage with their audience and to build a social community around their music! This is great Online marketing backed by the best Social Media Principles which clearly sets the stage for more music artists to evolve and deliver great online experiences on their websites.
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