AUGUST 19, 2008
Online ad revenues keep climbing, especially for Google.
Google had strong financial results for Q2 2008, and online ad revenues for the top four Internet portals (Google, Yahoo!, MSN and AOL) will continue to grow through the US economic downturn. In fact, eMarketer predicts that Google’s online ad revenues will increase by 27.4% in the US in 2008.
The top four Web portals in the US still account for more than one-half of all online advertising revenues. “Even as Google’s main competitors—Yahoo!, MSN and AOL—take in smaller shares of the entire US Internet ad market, 25.7% of all US online ad dollars will flow through those three portals, in contrast to 30.7% for Google alone,” Mr. Hallerman added.
SDH Interactive is the Miami Interactive Marketing agency with 12+ years of experience helping small, mid size and fortune 500 companies succeed in today’s online business world. Our core expertise in online marketing focus around SEO, we provide Search Engine Optimization services in order to help our clients gain strong search engine visibility such as Google, Yahoo, Bing, AOL, ASK among others. Our award winning approach clearly communicates and educate clients about the SEO process and all the deliverable and phases that are involved in achieving successful Organic Search results. Our team of SEO experts are constantly updated with latest search engine optimization trends and new methodologies to achieve a superior SEO. Our commitment to success and big effort dedicated to each SEO project translate into top search engine rankings in a relatively short period of time. Most companies will promise changes and visibility by the 6th month. Although SEO is not an exact science and no one really has the secret sauce to win rankings overnight, SDH Interactive counts with the necessary brain power and skills to achieve good results in a timely manner. Our goal is to make your business succeed, the better results we achieve the more comfortable the work relationship becomes and the more integrated SDH Interactive can be with its SEO, SEM clients.
Interactive Marketing is a crucial piece of any major marketing strategy in any small, mid and Fortune 500 companies. The Internet also known as the “World Wide Web” have been around since WWII, although it wasn’t until the 1990’s that this tool made its entrance to the mass population worldwide. Internet pioneers such as AOL , Netscape , Yahoo and Altavista established their names in the industry and opened the gateway to the electronic / online world. It wasn’t until late 1990’s that the name Google popped up in people’s mind. The promise of a simple white landing page with a search box was light enough to navigate fast through the 14.4 and 28.8 kbps modems at the time. Soon enough Google was a hit and the genius minds behind introduced Google Adwords and Pay per Click Advertising. These methodology was used to a certain extent by some companies mostly online casinos and adult sites looking to promote their online products, but this will change forever as more and more businesses starting opting their URLs into this platform and buying the best keywords related to their business or products. Search Engines popularity grew exponentially and with this a new wave of the so called “internet marketing professionals” in the field. Search engines work like a huge library with zillions of documents in their databases, therefore in order to show the most relevant results they must implement algorithmic functions that determine documents assets and content in order to show ranking relevancy on their search results. The “Search Engine Optimization” technique is the so called hot topic of the day, every company seeks for “SEO Specialists” and nowadays there is big money on the table for people with such skills. On the same page, there are lot of “SEO specialists” that are nothing but a scam promising the top rankings and getting 0 results for companies.
