Interactive Marketing
Bing Launches Winter Olympics Search Features
Instant Answers and Visual Search galleries are given the winter games treatment. Microsoft is an official partner of NBC for the Olympics. With that, Bing is offering up new search features to make it super-easy for you to find Winter Olympics-related info. The 2010 winter games begin this Friday in Vancouver! One of Bing’s best features is its Instant Answers. They’re harnessing the power... [Read more]
Kick-ass keynotes at SES London 2010
(This is a long post and the author accepts no responsibility for any damage caused to your scrolling finger.) The largest search marketing show in Europe is heading back to London 15 – 19 February. And it’s jam packed with a mixture of classic sessions, new sessions, top rated speakers, and new talent. As a parent, I know it’s never fair to say one of your kids is your favorite.... [Read more]
China Shuts Down Hacker Training Site
Action contrasts rhetoric since Google ultimatum. When Google released an ultimatum for China to free up search results or they were out of there, China responded in defiance. They claimed that their Internet policies were being misrepresented by the West. China warned that such talk could harm the already-delicate relationship the U.S. has with the biggest country on the planet. However, China has... [Read more]
Report: GMail to Add Twitter-esque Feature
After failing to acquire Twitter, will Google now compete? You can already put current status in your GTalk display. Apparently, now, GMail users will be prompted to share what’s up with them. However, when they update again, the previous update will disappear for good. At least, that’s according to a report in Wall Street Journal (subscription required). The new feature isn’t official... [Read more]
Facebook Changes: Navigation, Photo Uploads and Bing
Get ready for the “Bring Back the Old Facebook” groups. There’s a flurry of changes going on at Facebook and they should be quite noticeable to even the most casual observer. First of all, Facebook has changed their navigation. Again. Yes, it’s like changing your underwear. Assuming that you change your underwear regularly. The new navigation updates are rolling out, so you... [Read more]
Dockers free pants Super Bowl ad tops Hot Searches on Google Trends
If you look at Hot Searches in Google Trends for Feb. 7, 2010, “dockers free pants” ranks #1, “dockers.com/freepants” ranks #2, “dockers super bowl ad” ranks #10, and “www.dockers.com/freepants” ranks #14. Image by Getty Images via Daylife So, who do you think won Super Bowl 2010? Yes, yes, I know what the headlines on the sports pages say. But “Saints... [Read more]
Google Maps Makes Nearby Places Recommendations
Suggestions run the gamut from competitors to simply next-door establishments. If you’re browsing Google Maps and click through to Place Pages, you might notice a new feature. “Nearby places you may like” is a recommendation feature designed to help users explore cities and neighborhoods. Some suggestions seem to be related to proximity of the business whose Place Page you’re... [Read more]
Superbowl of Search Results: Who Scored Big?
Tell us which search results you prefer for professional football’s biggest day. The other day we checked out what search engines did the best job of relaying timely information on Oscar nominations. Now, we’re taking a look at how the search engines are handling the Superbowl. We’re also comparing them to social media sites for good measure and fun times. Browse the screenshots below.... [Read more]
Google Superbowl ad: Parisian Love
The Google Superbowl ad ran in the third quarter of the big game. As CEO Eric Schmidt said in a tweet yesterday, “Hell has indeed frozen over.” First, check out … for yourself. It’s called, “Parisian Love.” An American finds love in Paris. As of this evening, it already had more than 1.1 million views since being uploaded on November 19, 2009. It also had more... [Read more]
Personalization of Google Results Creates a Huge Advertising Opportunity
Posted by randfish Like 150 million or so other folks, I spent today watching the Superbowl. As a marketer, it’s hard not to pay close attention to the advertisements, and this year featured a heavy focus on sending viewers to the web. However, I was a bit surprised that we didn’t see anything like 2007’s Pontiac advertisement: At the end of the ad, Pontiac invites viewers to "Google"... [Read more]
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