Interactive Marketing
Bing Picks Up Yahoo’s Drop In Febuary Search Volume
The Hitwise report for search volume for Febuary shows Bing gaining ,2 percent market share (11.5) while Yahoo (16.8) dropped the equivalent amount. Google gained 0.1 percent that same amount Ask dropped. Read more... (36 words, 36 images, estimated 9 secs reading time) Share and Enjoy: Read More →
Italian Govt. Now After Google Adsense For Antitrust
Seems the Italian government is not finished investigating Google. Last month three Google executives were convicted of privacy violations and received suspended six-month jail sentences over a video showing a teenaged boy being bullied. Antitrust investigations over Google’s impact of the newspaper industry were started in Italy last year, but this is the first announcement of the government’s... [Read more]
Leftovers: 9 Items to Read During Halftime this Weekend
Or while waiting for panels at SXSW – if you can get a signal. If you’re not at SXSW, you might be watching conference basketball tournaments. When play takes a break, catch up on these search stories: Google Webmaster Central announced support for microdata use in rich snippets. They also offered up tips on working with multi-regional websites. Google Mobile Blog served up 5 tips for using... [Read more]
What will be the Top Stories at SES New York 2010?
I’ve been out talking to journalists and bloggers about SES New York 2010, which gets underway the week of March 22nd. One of the questions that I’m frequently asked is: “What will be the top stories at the event?” Image by SESConferenceSeries via Flickr Now, I’m not clairvoyant. But I have been writing about Search Engine Strategies since early 2002, speaking at an... [Read more]
AOL Updates Social Aggregation Service
It’s nicer, but not yet as comprehensive, as FriendFeed. Lifestream is the name of AOL’s new social product launched a couple months ago. It allows you to update Facebook, Twitter and AIM simultaneously. You can also view a feed of your network updates and activity in Facebook, Twitter, YouTube, Delicious, Digg – and now, MySpace, and Foursquare. When they add Gowalla and Google... [Read more]
Yahoo! Adds TV Series Shortcut
One click to comprehensive info on your favorite shows on the telly. When you search the name of a television show on Yahoo!, you’ll now see a link to the show’s page on tv.yahoo.com (one of my favorite sites for TV Listings, btw). Click on the link and you’ll get access to: latest video clips bonus videos (or even entire episodes) episodes list ratings show times from Yahoo! TV photos This... [Read more]
Crafting SEO Landing Pages
The landing page, in terms of SEO, went out of fashion. Landing pages, which tended to be mass-generated, near identical pages pointing to one money page, became a target for the search engine spam filters. However, the type of landing page we should take a closer look at is the type of landing page used in PPC – a page carefully crafted to lead a visitor to desired action. SEOs can benefit... [Read more]
YouTube Mobile Site Now Serving Ads
YouTube experienced 160% growth in traffic to their mobile site in 2009. So, they’ve decided to capitalize on all that traffic and serve ads on the site, which can be reached at m.youtube.com. The ads will be served on the American and Japanese homepages, search pages, and browse pages. To learn more about advertising on mobile YouTube, visit youtube.com/advertise. Here’s a sample of... [Read more]
Twitter Expands Location Sharing Feature
It’s gonna be a great year for stalkers. In August, Twitter unveiled a location-sharing feature. It was limited to the API, so that developers could incorporate location data without having to require profiles in their own apps. Now, Twitter is allowing geotagged Tweets directly from its site. The update is being rolled out, so most of you don’t have it yet. Or you might just need to use... [Read more]
More Video Marketing Case Studies from Leading Brands
Yesterday, I posted Video Marketing Case Studies with David Meerman Scott and Me. At the end of the post, I said, “If you have any video marketing case studies that you’d like to share with us, just mention them.” Silly me. Image by SESConferenceSeries via Flickr Any journalist or blogger who invites readers to “tell me what you think” shouldn’t be surprised... [Read more]
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