Interactive Marketing
Sexy Wendy in Russia Surprises Wendy’s
Turns out Wendy in Russia is a little sexier than Wendy in the states. Read More →
Lost in Translation? Graf Q&A’s His Former Boss
We here at Ad Age cover a lot of the hardware that gets dished out at the South of France confab, but if there's a Lion for humor, creative vet Gerry Graf wins the Titanium for funny. Read More →
How Google’s Panda Update Changed SEO Best Practices Forever – Whiteboard Friday
Posted by Aaron Wheeler It’s here! Google has released Panda update 2.2, just as Matt Cutts said they would at SMX Advanced here in Seattle a couple of weeks ago. This time around, Google has – among other things – improved their ability to detect scraper sites and banish them from the SERPs. Of course, the Panda updates are changes to Google’s algorithm and are not merely... [Read more]
To Capture Whitey Bulger, Feds Advertised to Women, Naturally
When the FBI wanted to put an end to the roughly 16-year disappearance of Boston mobster James "Whitey" Bulger, it decided to advertise. To women. Read More →
The Wikipedia Model
Posted by russvirante This post was originally in YOUmoz, and was promoted to the main blog because it provides great value and interest to our community. The author’s views are entirely his or her own and may not reflect the views of SEOmoz, Inc. As an SEO agency, Virante has always prided itself in having research-based answers to the questions presented by our clients. A year or so ago, I... [Read more]
Agency vs In-House vs Freelance SEO: The Endless Debate (starring Mr. Men)
Posted by iPullRank This post was originally in YOUmoz, and was promoted to the main blog because it provides great value and interest to our community. The author’s views are entirely his or her own and may not reflect the views of SEOmoz, Inc. So you want a career in SEO? Or maybe you already have an SEO role and it’s time for a change. Well, I’ve been doing SEO for five years... [Read more]
Social Annotations in Search: Now Your Social Network = Rankings
Posted by randfish For years, the best way to gain rankings in search results was to have: Accessible pages featuring Quality content Targeting the right keywords In a way that naturally earned external links But this changes things: The cupcake post from Everywhereist normally wouldn’t rank there. In fact, unless you follow Geraldine on Twitter, chances are you won’t see much of her... [Read more]
6 Essential PPC Landing Page Optimizations
Posted by salario This post was originally in YOUmoz, and was promoted to the main blog because it provides great value and interest to our community. The author’s views are entirely his or her own and may not reflect the views of SEOmoz, Inc. Your landing pages aren’t converting. Sadly, this is not your customer’s fault. It’s your job to tell your customers why your product... [Read more]
Google’s Un-Personalized Search. Tools to Hack the Code.
Posted by Cyrus Shepard Google’s personalized search means nearly every result returned within a browser is altered one way or another. It’s rare that two different people on Earth ever see the exact same set of search results. And Google made sure it’s darned hard to turn off. The rise of personalization has created both winners and losers in the Internet world. Read more...... [Read more]
A New Perspective On Link Building
Posted by Dan Deceuster This post was originally in YOUmoz, and was promoted to the main blog because it provides great value and interest to our community. The author’s views are entirely his or her own and may not reflect the views of SEOmoz, Inc. Dictionary.com defines a link as "anything serving to connect one part or thing with another; a bond or tie." Interestingly, the given... [Read more]
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